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BRU-dataset / Sunk_cost_Fallacy.csv
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1,"A company has already invested $8 million in a technology project that was initially projected to bring $15 million in profits. However, midway through the project, market conditions changed, and a new evaluation shows that even if the project is completed, the expected profit will only be $7 million. Now, the company needs to decide whether to continue investing $4 million to complete the project.
How should the company decide?
A. Continue investing to complete the project.
B. Stop investing and discontinue the project.
C. Look for ways to reduce the cost of completing the project.
D. Reassess the project's potential market to see if the expected profit can be increased by adjusting strategies.",B,,,,,,,
2,"A restaurant invested $20,000 to develop a new signature dish. In the months following its launch, sales of the new dish were far below expectations and brought almost no additional profit. The restaurant owner now faces a decision: whether to continue offering this dish, hoping that market adaptation will improve sales, or to remove it from the menu and focus on other, more popular dishes.
How should the restaurant owner decide?
A. Continue offering the new dish, hoping sales will increase.
B. Stop offering the dish and redirect resources to more popular dishes.
C. Redesign or adjust the new dish to make it more attractive.
D. Increase marketing efforts to raise customer awareness and interest in the new dish.",B,,,,,,,
3,"A publishing house has invested $150,000 in editing, designing, and initial marketing for a celebrity autobiography. However, due to a sudden public event, the celebrity's public image has been damaged, and market research indicates that expected sales will significantly decrease. The publisher now faces a decision: whether to continue investing $20,000 to complete the publication or stop the project and reduce further losses.
How should the publisher decide?
A. Continue investing to complete the publication.
B. Stop the project and cease further investment.
C. Adjust the content of the book or marketing strategies to try to improve sales.
D. Delay the publication time, waiting for a possible improvement in market conditions.",B,,,,,,,
4,"A software development company invested $500,000 to develop a new app targeting college students. During development, a competitor released a similar-functioning app that has already gained a large user base and positive market feedback. Initial market testing of the company's new app shows it is less popular than expected, and an additional $300,000 may be needed for improvements and marketing to compete.
How should the company decide?
A. Continue development and marketing to break into the market.
B. Stop further investment and shift resources to other projects.
C. Reconstruct the app, adding unique features to differentiate it from competitors.
D. Reduce input to minimize costs and launch the app to see market reactions.",B,,,,,,,
5,"A health drink company has invested $300,000 in developing a new energy drink. As the product development nears completion, a new scientific study reports that drinks with similar ingredients may have negative effects on some consumers' health. This discovery could affect the new drink's market acceptance and potential sales. Company management now needs to decide whether to continue investing an additional $100,000 to complete product development and market it.
How should the company decide?
A. Continue investing to complete the product, hoping market acceptance is unaffected.
B. Stop further investment to avoid increasing potential risks and losses.
C. Modify the product formula to eliminate ingredients causing negative effects.
D. Delay product release, waiting for more research data before deciding.",B,,,,,,,
6,"A furniture manufacturing company has invested $200,000 in developing a new type of office chair. As the development phase is nearing completion, a similar office chair with comparable features but at a lower price has emerged in the market, gaining widespread acceptance. The company now needs to decide whether to invest an additional $50,000 for production and marketing.
How should the company decide?
A. Continue investing and initiate production and marketing plans.
B. Stop further investment to reduce potential losses.
C. Redesign the office chair to have unique selling points to differentiate from competitors.
D. Produce a small batch and decide whether to scale up production after testing market response.",B,,,,,,,
7,"A clothing brand has invested $100,000 in developing a new line of trendy sportswear. However, when the design and initial production phase are completed, market trends suddenly shift towards more eco-friendly clothing materials, which the series does not comply with. The brand now faces the decision of whether to invest an additional $50,000 to complete the series and launch it into the market.
How should the brand decide?
A. Continue investing and launch the series, hoping for market acceptance.
B. Stop further investment to avoid greater potential losses.
C. Adjust the design and reproduce the series using eco-friendly materials.
D. Launch a limited edition and decide whether to fully update the materials based on market response.",B,,,,,,,
8,"A game development company has invested $500,000 in developing a large-scale multiplayer online game. As the development process nears completion, market research indicates a declining interest among the target users for this type of game, while another type of game is rapidly growing. The company now faces the decision of whether to invest an additional $200,000 to complete game development and marketing.
How should the company decide?
A. Continue investing and complete game development, hoping for a reversal in market trends.
B. Stop further investment and redirect resources to develop a new game type with more market potential.
C. Modify the existing game to include elements popular in the current market.
D. Release a test version, gather player feedback, and decide whether to make larger investments based on it.",B,,,,,,,
9,"An electronics manufacturing company has invested $300,000 in developing a new smartwatch. In the final stages of product development, market analysis indicates that the expected sales of the new smartwatch are much lower than initially anticipated due to similar products from competitors already dominating most of the market share. The company now needs to decide whether to invest an additional $100,000 for production and marketing.
How should the company decide?
A. Continue investing and try to gain market share through marketing strategies.
B. Stop further investment to avoid greater financial losses.
C. Adjust product features to add unique selling points different from competitor products.
D. Launch a limited quantity of products to test market response before deciding on large-scale production.",B,,,,,,,
10,"A company has invested $400,000 in developing a high-end home coffee machine targeting coffee enthusiasts. As development nears completion, a new consumer survey shows that due to the poor economic situation, consumer interest in high-priced home appliances is declining. Now, the company faces the decision of whether to invest an additional $100,000 to complete product development and marketing.
How should the company decide?
A. Continue investing, hoping for an improvement in the market situation.
B. Stop further investment to minimize potential losses.
C. Adjust the product design to lower costs and attract a broader consumer base.
D. Launch the product for market testing and adjust the subsequent plans based on feedback.",B,,,,,,,
11,"A biotech company has already invested $600,000 in developing a new vaccine. In the final phase of clinical trials, a competitor released a vaccine that is more effective and cheaper. Market research indicates that it may be difficult for the new vaccine to compete with the competitor's product. The company now faces the decision of whether to invest an additional $200,000 in the final development and approval process.
What should the company decide?
A. Continue investing to complete the development and approval of the vaccine.
B. Stop further investment and shift resources to other potential projects.
C. Reevaluate the vaccine's features and look for areas that can be improved or have competitive advantages.
D. Launch a limited market test, assess market acceptance, and then make further decisions.",B,,,,,,,
12,"A company has already invested $250,000 in developing a new eco-friendly detergent. As the product development is nearing completion, a significant change in environmental regulations requires some of the key ingredients to be replaced, leading to additional R&D costs and delaying market launch. The company now needs to decide whether to continue investing an additional $150,000 to adjust the product and launch it in the market.
What should the company decide?
A. Continue investing to adjust the product to comply with new regulations and launch it in the market.
B. Stop further investment and consider shifting resources to other projects.
C. Seek partners to share R&D costs and risks.
D. Conduct a limited market test to see if there is enough consumer demand to support the additional investment.",B,,,,,,,
13,"A tech company has already invested $500,000 in developing a high-performance computer processor. As development is nearing completion, a new technology has emerged on the market that is predicted to make existing processor technologies obsolete within a few years. The company now faces the decision of whether to continue investing an additional $200,000 to complete development and market the product.
What should the company decide?
A. Continue investing to quickly bring the product to market to recoup costs.
B. Stop further investment to avoid wasting more resources on a technology that will soon be obsolete.
C. Adjust the development plan to integrate the new technology to stay competitive in the market.
D. Test market response, and if the demand is strong, then decide whether to complete development.",B,,,,,,,
14,"A stationery manufacturing company has already invested $200,000 in developing an innovative multi-functional pen designed to write, erase, and mark in multiple colors. After a certain stage of development, a market survey showed that despite the technical feasibility of the multi-functional pen, potential customers doubted its practicality, predicting low market acceptance. The company now needs to decide whether to continue investing an additional $100,000 in the final development and marketing of the product.
What should the company decide?
A. Continue investing, trying to change market expectations through marketing strategies.
B. Stop further investment to avoid spending more on a potentially unsuccessful product.
C. Redesign the product to better meet market demands.
D. Conduct small-scale production and market testing, and decide on large-scale investment based on feedback.",B,,,,,,,
15,"A fashion accessory company has already invested $150,000 in developing a new type of smartwatch that combines fashion and technology. Halfway through development, market research revealed less consumer interest than expected, and a major competitor also announced an upcoming similar product. The company now faces the decision of whether to continue investing an additional $100,000 to complete product development and market launch.
What should the company decide?
A. Continue investing, complete development, and try to highlight the product's unique selling points through marketing strategies.
B. Stop further investment to avoid wasting more resources on a product with low market demand.
C. Modify the product's features or design to make it more attractive or differentiate it from competitors' products.
D. Launch an initial version of the product, collect market feedback, and then decide whether to make further investments.",B,,,,,,,