What is Zeekr's global sales network in 2024?
The offline sales and service network consists of company Center, company Space, company Delivery Center, and company House. As of December 31, 2024, the company had a total of 467 offline sales and service centers in China and 71 offline locations overseas. The company plans to further expand its physical sales and service network. This planned expansion may not have the desired effect of increasing sales and enhancing brand recognition in a cost-efficient manner. The company may need to invest significant capital and management resources to operate existing direct stores and open new ones, and there can be no assurance that the company will be able to improve the operational efficiency of its direct stores. The company adopts a customer-oriented and go-to-market philosophy. The company's professional, efficient in-house sales and marketing team is in charge of the company's direct-to-consumer (DTC) sales network, especially in key aspects such as site selection, construction, and operation of the company's sales centers, as well as a series of delivery and after-sales services. The company is committed to building a DTC sales model to provide customers with a full lifecycle superior experience and value-added services. Led by professionals with extensive experience, the company had 7,134 members in its sales and marketing team as of December 31, 2024, among which 87.9% of the company's sales and marketing team had extensive backgrounds in the automobile and retail industries. The company's sales network consists of various offline locations, including company Center, company Space, company Delivery Center, and company House. As of December 31, 2024, the company had a total of 467 offline locations in China and 71 offline locations overseas. company Center. The company's Center, the high-end showroom of the company's brand and products and the hub for customer community, events, and interaction, is conveniently located in urban commercial centers where the company directly engages and interacts with customers. company Center is the key touchpoint in the company's sales and service network, through which the company interacts with prospective or existing customers to build the community, enhance the company's brand reputation, and understand customer demands. Each company Center typically occupies 300 square meters to 600 square meters, providing customers with ample space to hold offline events or enjoy leisure time. company Space. The offline sales and service network consists of company Center, company Space, company Delivery Center, and company House. As of December 31, 2023, the company had 24 company Centers, 240 company Spaces, 31 company Delivery Centers, and 45 company Houses in China, and two company Centers overseas. The company plans to further expand its physical sales and service network. This planned expansion may not have the desired effect of increasing sales and enhancing the company's brand recognition in a cost-efficient manner. The company may need to invest significant capital and management resources to operate existing direct stores and open new ones, and there can be no assurance that the company will be able to improve the operational efficiency of its direct stores. The offline sales and service network consists of company Center, company Space, company Delivery Center, and company House. As of June 30, 2023, company had 18 company Centers, 219 company Spaces, 29 company Delivery Centers, and 40 company Houses in China. company plans to further expand its physical sales and service network. This planned expansion may not have the desired effect of increasing sales and enhancing brand recognition in a cost-efficient manner. company may need to invest significant capital and management resources to operate existing direct stores and open new ones, and there can be no assurance that company will be able to improve the operational efficiency of its direct stores. The company adopts a customer-oriented and go-to-market philosophy. The company's professional, efficient in-house sales and marketing team is in charge of the direct-to-consumer (DTC) sales network, especially in key aspects such as site selection, construction, and operation of the company's sales centers, as well as a series of delivery and after-sales services. The company is committed to building a DTC sales model to provide customers with a full lifecycle superior experience and value-added services. As of June 30, 2023, approximately 73.7% of the company's sales and marketing team had extensive backgrounds in the automobile and retail industries. The company's sales network consists of ZEEKR Center, ZEEKR Space, ZEEKR Delivery Center, and ZEEKR House. The following diagram illustrates the geographic allocation of the company's sales network as of June 30, 2023. • ZEEKR Center. The company's ZEEKR Center, the high-end showroom of the brand and products and the hub for customer community, events, and interaction, is conveniently located in urban commercial centers where the company directly engages and interacts with customers. ZEEKR Center is the key touchpoint in the company's sales and service network, through which the company interacts with prospective or existing customers to build the community, enhance the brand reputation, and understand customer demands. Each ZEEKR Center typically takes up 300 square meters to 600 square meters, giving customers ample space to hold offline events or enjoy leisure time. As of June 30, 2023, the company had 18 ZEEKR Centers in China. • ZEEKR Space. The company adopts a customer-oriented and go-to-market philosophy. The company's professional, efficient in-house sales and marketing team is in charge of the direct-to-consumer (DTC) sales network, especially in key aspects such as site selection, construction, and operation of the company's sales centers, as well as a series of delivery and after-sales services. The company is committed to building a DTC sales model to provide customers with a full lifecycle superior experience and value-added services. As of September 30, 2022, approximately 62.7% of the company's sales and marketing team employees have extensive backgrounds in new energy and retail. The company's sales network consists of ZEEKR Center, ZEEKR Space, ZEEKR Delivery Center, and ZEEKR House. The following diagram illustrates the geographic allocation of the company's sales network as of September 30, 2022. • ZEEKR Center. The company's ZEEKR Center, the high-end showroom of the company brand and products and the hub for customer community, events, and interaction, is conveniently located in urban commercial centers where the company directly engages and interacts with customers. ZEEKR Center is the key touchpoint in the company's sales and service network, through which the company interacts with prospective or existing customers to build the community, enhance the brand reputation, and understand customer demands. Each ZEEKR Center typically occupies 300 square meters to 600 square meters, providing customers with ample space to hold offline events or enjoy leisure time. As of September 30, 2022, the company has seven ZEEKR Centers in China. • ZEEKR Space. [Table Level]
- Table Title: Employee Distribution by Function and Region as of December 31, 2024
- Table Summary: The table represents the breakdown of the company's employees by function and location as of December 31, 2024. It categorizes employees into different functions within China, Europe, and the U.S., highlighting both the number and percentage of total employees in each category.
- Context: The headcount as of December 31, 2024, is detailed, showing 16,537 employees in mainland China and 902 in overseas markets. The overseas Research and Development employees are based in Sweden under the company's Tech EU.
- Special Notes: The table includes the total number of employees and the percentage each category represents out of the total.

[Row Level]
Row 1: In China, 6,759 employees are engaged in Research and Development, accounting for 38.8% of the company's workforce.
Row 2: The Sales and Marketing function in China has 6,965 employees, representing 39.9% of the company's total employees.
Row 3: Manufacturing in China employs 2,052 people, which is 11.8% of the total number of the company's employees.
Row 4: The General and Administrative function in China comprises 761 employees, making up 4.4% of the company's overall workforce.
Row 5: In Europe, Research and Development has 733 employees, constituting 4.2% of the total employee count at the company.
Row 6: The Sales and Marketing team in Europe includes 158 employees, amounting to 0.9% of all the company's employees.
Row 7: The U.S. Sales and Marketing department has 11 employees, which is 0.1% of the company's total workforce.
Row 8: Across all functions and regions, the total number of employees is 17,439, representing 100.0% of the company's workforce.
The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the company's first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the company's first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. The development and sales of battery electric vehicles (BEVs) is the company's business focus and contribute to an increasing portion of the company's revenue since the launch of the ZEEKR 001, the company's first mass-produced BEV model. The company released the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched the second vehicle model, ZEEKR 009, and started to deliver the ZEEKR 009 to customers in January 2023. In April 2023, the company released the ZEEKR X, the company's compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023 and began to deliver the company's first upscale sedan model in January 2024. Going forward, the company targets to roll out an expanded product portfolio, including but not limited to robotaxis, to meet various customer demands and preferences. The company is working with Waymo, a leader in Level 4 autonomous driving technology, to supply vehicles for the Waymo One Fleet. The company's total revenue amounted to RMB6,527.5 million, RMB31,899.4 million, and RMB51,672.6 million (US$7,277.9 million) in 2021, 2022, and 2023, respectively, with a gross profit margin of 15.9%, 7.7%, and 13.3%, respectively. The company recorded a net loss of RMB4,514.3 million, RMB7,655.1 million, and RMB8,264.2 million (US$1,164.0 million) in 2021, 2022, and 2023, respectively. The company is a fast-growing BEV technology company. Through developing and offering next-generation premium BEVs and technology-driven solutions, the company aspires to lead the electrification, intelligentization, and innovation of the automobile industry. Since its inception, the company has focused on innovation and technological advancement in BEV architecture, hardware, software, and application of new technologies. The company's efforts are backed by strong in-house R&D capabilities, high operational flexibility, and a flat, efficient organizational structure. Together, these features enable fast product development, launch, and iteration, and a series of customer-oriented products and go-to-market strategies. Thus, the company is able to rapidly expand even with a limited operating history. • ZEEKR 001. With an unwavering commitment to the company's mission, the company released ZEEKR 001 in April 2021, a five-seater, cross-over hatchback vehicle model with superior performance and functionality. Targeting the premium BEV market, ZEEKR 001 is the company's first vehicle model and the world’s first mass-produced pure electric shooting brake, according to Frost & Sullivan. ZEEKR 001 is also the first mass-produced BEV model with over $1,000 km CLTC range, according to Frost & Sullivan. The company began the delivery of ZEEKR 001 in October 2021. In February 2024, the company released an upgraded model of ZEEKR 001 (2024 model). The development and sales of battery electric vehicles (BEVs) is the company's business focus and contribute to an increasing portion of the company's revenue since the launch of the ZEEKR 001, the company's first mass-produced BEV model. The company released the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched the second vehicle model, ZEEKR 009, and started to deliver the ZEEKR 009 to customers in January 2023. In April 2023, the company released the ZEEKR X, the company's compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023 and began to deliver the company's first upscale sedan model in January 2024. Going forward, the company targets to roll out an expanded product portfolio, including but not limited to robotaxis, to meet various customer demands and preferences. The company is working with Waymo, a leader in Level 4 (L4) autonomous driving technology, to supply vehicles for the Waymo One Fleet. The development and sales of battery electric vehicles (BEVs) is the company's business focus and contribute to an increasing portion of the company's revenue since the launch of the ZEEKR 001, the company's first mass-produced BEV model. The company released the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched the second vehicle model, ZEEKR 009, and started to deliver the ZEEKR 009 to customers in January 2023. In April 2023, the company released the ZEEKR X, the company's compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023 and began to deliver the company's first upscale sedan model in January 2024. In April 2024, the company launched the ZEEKR 009 Grand, a luxury version of the ZEEKR 009 featuring enhanced safety, privacy, and intelligence. The company also released the ZEEKR MIX, the company's MPV model, in the same month. Going forward, the company targets to roll out an expanded product portfolio, including but not limited to robotaxis, to meet various customer demands and preferences. The company is working with Waymo, a leader in Level 4 autonomous driving technology, to supply vehicles for the Waymo One Fleet. The development and sales of battery electric vehicles (BEVs) is the company's business focus and contribute to an increasing portion of the company's revenue since the launch of the ZEEKR 001, the company's first mass-produced BEV model. The company released the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched the second vehicle model, ZEEKR 009, and started to deliver the ZEEKR 009 to customers in January 2023. In April 2023, the company released the ZEEKR X, the company's compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023 and began to deliver the company's first upscale sedan model in January 2024. In April 2024, the company launched the ZEEKR 009 Grand, a luxury version of the ZEEKR 009 featuring enhanced safety, privacy, and intelligence. The company also released the ZEEKR MIX, the company's MPV model, in the same month. Going forward, the company targets to roll out an expanded product portfolio, including but not limited to robotaxis, to meet various customer demands and preferences. The company is working with Waymo, a leader in Level 4 autonomous driving technology, to supply vehicles for the Waymo One Fleet. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. The company's total revenue amounted to RMB6,527.5 million, RMB31,899.4 million, and RMB51,672.6 million (US$7,277.9 million) in 2021, 2022, and 2023, respectively, with a gross profit margin of 15.9%, 7.7%, and 13.3%, respectively. The company recorded a net loss of RMB4,514.3 million, RMB7,655.1 million, and RMB8,264.2 million (US$1,164.0 million) in 2021, 2022, and 2023, respectively. The company is a fast-growing BEV technology company. Through developing and offering next-generation premium BEVs and technology-driven solutions, the company aspires to lead the electrification, intelligentization, and innovation of the automobile industry. Since its inception, the company has focused on innovation and technological advancement in BEV architecture, hardware, software, and application of new technologies. The company's efforts are backed by its strong in-house R&D capabilities, high operational flexibility, and flat, efficient organizational structure. Together, these features enable fast product development, launch, and iteration, and a series of customer-oriented products and go-to-market strategies. Thus, the company is able to rapidly expand even with a limited operating history. • ZEEKR 001. With an unwavering commitment to its mission, the company released ZEEKR 001 in April 2021, a five-seater, cross-over hatchback vehicle model with superior performance and functionality. Targeting the premium BEV market, ZEEKR 001 is the company's first vehicle model and the world’s first mass-produced pure electric shooting brake, according to Frost & Sullivan. ZEEKR 001 is also the first mass-produced BEV model with over $1,000 km CLTC range, according to Frost & Sullivan. The company began the delivery of ZEEKR 001 in October 2021. In February 2024, the company released an upgraded model of ZEEKR 001 (2024 model). The company's gross profit increased by 81.7% from RMB6,850.5 million in 2023 to RMB12,447.5 million (US$1,705.3 million) in 2024, which was primarily due to (i) an increase in gross profit from vehicle sales from RMB5,080.2 million in 2023 to RMB8,650.3 million (US$1,185.1 million) in 2024; (ii) an increase in gross profit from sales of batteries and other components from RMB884.5 million in 2023 to RMB2,312.7 million (US$316.8 million) in 2024; and (iii) an increase in gross profit from research and development services from RMB885.8 million in 2023 to RMB1,484.5 million (US$203.4 million) in 2024. The company's gross profit margin increased from 13.3% in 2023 to 16.4% in 2024. The increase was mainly attributable to the slight growth of the company's vehicle sales business, which had a higher gross profit margin at 15.6% in 2024. The gross profit and gross profit margin for the company in 2024 were RMB9,948.7 million (US$1,363.0 million) and 17.0%, respectively, compared with RMB5,791.9 million and 16.3% in 2023. The increase was primarily attributed to (i) the increase in delivery volume of the company's vehicles together with changes in pricing strategy to align with market dynamics and (ii) procurement savings due to the declining average costs in auto parts and other materials. For the Viridi Segment, the company recorded RMB954.2 million and RMB2,386.6 million (US$327.0 million) in gross profit and recorded gross profit margins of 5.2% and 13.3% in 2023 and 2024, respectively. The increase was primarily due to the growth in overseas sales of battery components, which had higher average gross margins. In 2024, the company delivered 222,123 vehicles. As of December 31, 2024, the company cumulatively delivered a total of 418,756 vehicles. The following chart summarizes the monthly deliveries of the company's vehicles by the end of February 2025. [Table Level]
- Table Title: Vehicle Delivery Volumes by Month
- Table Summary: This table presents the delivery volumes of vehicles on a monthly basis from January 2024 to February 2025. It highlights the scaling production capability and growing market reach of the brand during this time frame.
- Context: The context before the table emphasizes the premium brand image, technological capabilities, and the strategic expansion into the international market, along with insights into the overall delivery achievements up to December 2024. After the table, specific vehicle brands contributing to delivery numbers, including the acquisition of Lynk & Co, are discussed.
- Special Notes: The delivery figure for February 2025 includes 14,039 vehicles and 17,238 Lynk & Co vehicles following the acquisition of Lynk & Co.

[Row Level]
Row 1: In February 2025, the delivery volume was 31,277 units.
Row 2: In January 2025, the delivery volume was 11,942 units.
Row 3: In December 2024, the delivery volume was 27,190 units.
Row 4: In November 2024, the delivery volume was 27,011 units.
Row 5: In October 2024, the delivery volume was 25,049 units.
Row 6: In September 2024, the delivery volume was 21,333 units.
Row 7: In August 2024, the delivery volume was 18,015 units.
Row 8: In July 2024, the delivery volume was 15,655 units.
Row 9: In June 2024, the delivery volume was 20,106 units.
Row 10: In May 2024, the delivery volume was 18,616 units.
Row 11: In April 2024, the delivery volume was 16,089 units.
Row 12: In March 2024, the delivery volume was 13,012 units.
Row 13: In February 2024, the delivery volume was 7,510 units.
Row 14: In January 2024, the delivery volume was 12,537 units. Including 14,039 company brand vehicles and 17,238 Lynk & Co brand vehicles following the completion of the Lynk & Co acquisition in February 2025. The offline sales and service network consists of company Center, company Space, company Delivery Center, and company House. As of December 31, 2023, company had 24 company Centers, 240 company Spaces, 31 company Delivery Centers, and 45 company Houses in China, and two company Centers overseas. company plans to further expand its physical sales and service network. This planned expansion may not have the desired effect of increasing sales and enhancing brand recognition in a cost-efficient manner. company may need to invest significant capital and management resources to operate existing direct stores and open new ones, and there can be no assurance that company will be able to improve the operational efficiency of its direct stores. The company is strategically focused on the design, engineering, development, and sales of premium battery electric vehicles (BEVs) featuring cutting-edge technology, drivability, and user experience. The company leverages extensive research and development (R&D) capabilities, deep industry know-how, and synergies with Geely Group to tap into China’s massive, fast-growing premium BEV segment with great market potential. According to Frost & Sullivan, the sales volume of premium BEVs in China is expected to increase from 666.4 thousand units in 2024 to 2,607.6 thousand units in 2028 at a compound annual growth rate (CAGR) of 40.6%. For details of the growth trend of premium BEV sales in China, see “Industry Overview — China NEV and BEV Market Overview.” In 2021, the company released and started to deliver ZEEKR 001, its first mass-produced premium battery electric vehicle (BEV) model. The company released an upgraded version of ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched its second vehicle model, ZEEKR 009, and started delivery in January 2023. In April 2023, the company released ZEEKR X, its compact SUV model, and began to deliver ZEEKR X in June 2023. The company also started to deliver ZEEKR 001 FR in November 2023. In January 2024, the company started to deliver its first upscale sedan model. Going forward, the company plans to offer an expanded product portfolio to meet varied customer demands and preferences. For instance, the company plans to launch vehicles for next generation mobility lifestyle. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. [Table Level]
- Table Title: Vehicle Delivery Volumes
- Table Summary: The table lists the monthly delivery volumes of company vehicles over a span of two years—2023 and the beginning of 2024. It highlights the progression of delivery volumes, giving insights into the company's growth in vehicle distribution.
- Context: The company is focused on expanding its global footprint, with significant deliveries in China, the largest BEV market. The company has started delivering vehicles in Europe and plans further expansion in the United States.
- Special Notes: Delivery volumes are presented in units. 2024 figures show data only until March.

[Row Level]
Row 1: In March 2024, the company delivered 13,012 units of its vehicles.
Row 2: February 2024 saw a delivery volume of 7,510 units.
Row 3: January 2024 registered a delivery of 12,537 units.
Row 4: During December 2023, the company achieved its highest delivery volume for that year with 13,476 units.
Row 5: November 2023 experienced a delivery volume of 13,104 units.
Row 6: In October 2023, the company's delivery volume was 13,077 units, coinciding with a notable milestone of delivering over 10,000 units in a month.
Row 7: September 2023 had a delivery volume of 12,053 units.
Row 8: August 2023 deliveries amounted to 12,303 units.
Row 9: In July 2023, the company delivered 12,039 units.
Row 10: June 2023 recorded deliveries totaling 10,620 units.
Row 11: For May 2023, the company's delivery volume was 8,678 units.
Row 12: April 2023 saw deliveries of 8,101 units.
Row 13: March 2023 had a delivery volume of 6,663 units.
Row 14: February 2023 recorded deliveries of 5,455 units.
Row 15: The delivery volume in January 2023 was 3,116 units. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium battery electric vehicle (BEV) market in China, according to Frost & Sullivan. [Table Level]
- Table Title: Monthly BEV Delivery Volumes for company 001
- Table Summary: The table lists the monthly delivery volumes for the company 001 electric vehicle in units, covering the period from January 2023 to February 2024. It reflects the consistent delivery performance and increasing global aspirations for company's market expansion.
- Context: The surrounding context discusses company's focus on the Chinese market with plans for expansion in Europe and the United States, highlighting the company's growth strategy and premium branding of the company 001 model.
- Special Notes: Delivery volumes are presented in units without additional footnotes. The deliveries reflect a history of rapid growth in the BEV market.

[Row Level]
Row 1: In February 2024, company 001 reached a delivery volume of 7,510 units.
Row 2: January 2024 saw a delivery volume of 12,537 units for company 001.
Row 3: December 2023 experienced a delivery volume of 13,476 units, showcasing sustained growth.
Row 4: During November 2023, the delivery volume for company 001 was noted at 13,104 units.
Row 5: October 2023 marked a delivery volume of 13,077 units for company 001.
Row 6: In September 2023, company 001 recorded a delivery volume of 12,053 units.
Row 7: August 2023 had a delivery volume of 12,303 units for the company 001.
Row 8: July 2023's delivery volume for the company 001 stood at 12,039 units.
Row 9: June 2023 showed a delivery figure of 10,620 units for company 001.
Row 10: In May 2023, the delivery volume reached 8,678 units for company 001.
Row 11: April 2023 accounted for a delivery volume of 8,101 units of company 001.
Row 12: March 2023 registered a delivery volume of 6,663 units for company 001.
Row 13: February 2023 documented a delivery volume of 5,455 units for company 001.
Row 14: January 2023 started with a delivery volume of 3,116 units for company 001. The company is strategically focused on the design, engineering, development, and sales of premium battery electric vehicles (BEVs) featuring cutting-edge technology, drivability, and user experience. The company leverages extensive research and development capabilities, deep industry know-how, and synergies with Geely Group to tap into China’s massive, fast-growing premium BEV segment with great market potential. According to Frost & Sullivan, the sales volume of premium BEVs in China is expected to increase from 666.4 thousand units in 2024 to 2,607.6 thousand units in 2028 at a compound annual growth rate (CAGR) of 40.6%. For details of the growth trend of premium BEV sales in China, see “Industry Overview — China NEV and BEV Market Overview.” In 2021, the company released and started to deliver the ZEEKR 001, its first mass-produced premium battery electric vehicle (BEV) model. The company released an upgraded version of the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched its second vehicle model, the ZEEKR 009, and started delivery in January 2023. In April 2023, the company released the ZEEKR X, its compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023. In January 2024, the company started to deliver its first upscale sedan model. Going forward, the company plans to offer an expanded product portfolio to meet varied customer demands and preferences. For instance, the company plans to launch vehicles for next generation mobility lifestyle. [Table Level]
- Table Title: Monthly Delivery Volumes of Company Vehicles
- Table Summary: This table presents the monthly delivery volumes of company vehicles from January 2023 to April 2024. It showcases the steady growth and fluctuations in the number of vehicles delivered each month, highlighting significant deliveries within the premium battery electric vehicle (BEV) market.
- Context: The table follows a description of the company's rapid growth in vehicle deliveries, particularly in China, where the company significantly impacts the premium BEV market. The context emphasizes the company's success and plans for future expansions in Europe and the United States.
- Special Notes: Delivery volumes are measured in units. The information reflects the company's position as a fast-growing entity in the BEV sector.

[Row Level]
Row 1: In April 2024, the company delivered 16,089 vehicles, marking one of the highest monthly delivery volumes in the time period shown.
Row 2: March 2024 saw a delivery of 13,012 company vehicles.
Row 3: February 2024 had a delivery volume of 7,510 company vehicles.
Row 4: In January 2024, the company delivered 12,537 vehicles.
Row 5: December 2023 recorded a delivery of 13,476 company vehicles.
Row 6: During November 2023, the company delivered 13,104 vehicles.
Row 7: October 2023 deliveries totaled 13,077 company vehicles.
Row 8: The company delivered 12,053 vehicles in September 2023.
Row 9: August 2023 saw a delivery of 12,303 company vehicles.
Row 10: In July 2023, 12,039 company vehicles were delivered.
Row 11: The delivery volume in June 2023 was 10,620 company vehicles.
Row 12: May 2023 observed a delivery of 8,678 company vehicles.
Row 13: April 2023 had a delivery of 8,101 company vehicles.
Row 14: During March 2023, the company delivered 6,663 vehicles.
Row 15: February 2023 recorded a delivery of 5,455 company vehicles.
Row 16: In January 2023, the company delivered 3,116 vehicles. The company intends to carry out its global strategies and expand its market presence by exploring overseas market opportunities, such as the robotaxi market in the United States. The company also plans to expand its sales network by cooperating with Geely Group’s various brands by leveraging their extensive existing overseas sales and distribution network. The company intends to carry out its global strategies and expand its market presence by exploring overseas market opportunities, such as the robotaxi market in the United States. The company also plans to expand its sales network by cooperating with Geely Group’s various brands by leveraging Geely Group’s extensive existing overseas sales and distribution network. The company intends to carry out its global strategies and expand its market presence by exploring overseas market opportunities, such as the battery electric vehicle (BEV) market in Europe and the robotaxi market in the United States. The company also plans to expand its sales network by cooperating with Geely Group’s various brands by leveraging their extensive existing overseas sales and distribution network. [Table Level]
- Table Title: Global BEV Sales Volume by Major Countries and Regions, 2019-2028E
- Table Summary: This table presents the projected sales volumes of Battery Electric Vehicles (BEVs) across major countries and regions from 2019 through 2028. It includes a breakdown by China, Europe, and the Rest of the World (ROW), along with Compound Annual Growth Rates (CAGR) for two periods: 2019-2023 and 2024-2028E.
- Context: The table, sourced from a Frost & Sullivan Report, provides insights into future growth trends in the global BEV market, emphasizing both absolute volume and its share of global Passenger Vehicles (PV) and New Energy Vehicles (NEV).
- Special Notes: Values are displayed in thousands of units. The table also includes graphical representations of BEV sales volume percentages relative to global PV and NEV. CAGR percentages for different regions are noted on top.

[Row Level]
- Row 2019: In 2019, the global sales volume of BEVs was 1,492.9 thousand units, with China contributing 834.0 thousand units, Europe at 349.8 thousand units, and ROW at 309.1 thousand units. BEVs comprised 2.2% of global PV sales and 72.1% of global NEV sales.
- Row 2020: In the year 2020, BEV sales reached 2,022.4 thousand units globally, with China accounting for 999.0 thousand units, Europe 706.9 thousand units, and ROW 316.5 thousand units. BEVs represented 3.4% of global PV sales and 67.2% of global NEV sales.
- Row 2021: Throughout 2021, the global sales volume of BEVs was 4,291.4 thousand units, including 2,734.0 thousand units from China, 947.0 thousand units from Europe, and 610.4 thousand units from ROW. BEVs constituted 6.8% of global PV sales and 68.0% of global NEV sales.
- Row 2022: In 2022, the total BEV sales volume globally was 8,100.8 thousand units, with 5,033.5 thousand units from China, 1,485.1 thousand units from Europe, and 1,582.3 thousand units from ROW. BEVs made up 13.1% of global PV sales and 71.7% of global NEV sales.
- Row 2023E: For 2023, the estimated global BEV sales volume is 10,369.0 thousand units, with China anticipated to sell 6,258.1 thousand units, Europe 2,019.4 thousand units, and ROW 2,091.6 thousand units. BEV sales are projected to account for 15.3% of global PV sales and 70.8% of global NEV sales.
- Row 2024E: In 2024, estimated global BEV sales volume rises to 13,251.6 thousand units, with China expected to reach 7,572.3 thousand units, Europe 2,684.2 thousand units, and ROW 2,995.2 thousand units. BEVs are predicted to constitute 18.9% of global PV sales and 72.3% of global NEV sales.
- Row 2025E: The estimation for 2025 suggests global BEV sales volume will be 16,591.0 thousand units, composed of 9,048.9 thousand units from China, 3,398.8 thousand units from Europe, and 4,143.3 thousand units from ROW. BEV sales are projected to make up 23.1% of global PV sales and 74.3% of global NEV sales.
- Row 2026E: In 2026, the projected global BEV sales volume is 20,174.7 thousand units, with China contributing 10,704.8 thousand units, Europe 4,108.2 thousand units, and ROW 5,361.7 thousand units. BEVs are estimated to represent 27.4% of global PV sales and 76.3% of global NEV sales.
- Row 2027E: The 2027 forecast shows a global BEV sales volume of 23,604.4 thousand units, including 12,364.0 thousand units from China, 4,749.1 thousand units from Europe, and 6,491.2 thousand units from ROW. BEVs are projected to account for 31.3% of global PV sales and 75.9% of global NEV sales.
- Row 2028E: By 2028, global BEV sales volume is estimated to reach 26,909.0 thousand units, with China expected to contribute 13,724.1 thousand units, Europe 5,319.0 thousand units, and ROW 7,865.9 thousand units. BEV sales are projected to constitute 35.0% of global PV sales and 76.3% of global NEV sales. [Table Level]
- Table Title: Global BEV Sales Volume by Major Countries and Regions (2017-2026E)
- Table Summary: This table illustrates the volume of Battery Electric Vehicle (BEV) sales across major countries and regions from 2017 to 2026, highlighting China, Europe, and the Rest of the World (ROW). It provides data on the annual sales volumes, future estimates, and compound annual growth rates (CAGR) for these regions.
- Context: The context before the table indicates the timeframe and regions covered in BEV sales, while after the table, it is sourced from a Frost & Sullivan report, providing credibility and analytical insight.
- Special Notes: The table also presents percentages of Global BEV sales relative to Global Passenger Vehicle (PV) and Global New Energy Vehicle (NEV) markets below each year.

[Row Level]
Row 1: In 2017, China sold 779,000 BEVs, Europe sold 141,000, and the Rest of the World sold 170,000, making the total global sales volume 1,090,000 units. BEV sales represented 1.0% of the Global PV and 67.0% of the Global NEV market that year.

Row 2: For 2018, China’s BEV sales increased to 1,312,000, Europe’s sales were 205,000, and the ROW accounted for 319,000, totaling a global sales volume of 1,836,000 units. BEV sales constituted 1.8% of the Global PV and 68.0% of the Global NEV.

Row 3: In 2019, China's sales reached 1,492,900 vehicles, Europe accounted for 349,800, and ROW had 309,100 sales, leading to a total of 2,151,800 units worldwide. BEVs made up 2.2% of the Global PV and 72.1% of the Global NEV markets.

Row 4: By 2020, BEV sales in China were at 2,022,400, with Europe at 706,900, and ROW at 316,500, combining to a total of 3,045,800 units globally. The percentage of BEVs was 3.4% of Global PV, and 67.2% of Global NEV.

Row 5: In 2021, China had 4,291,400 sales, Europe 947,000, and ROW 610,400, summing up to a global volume of 5,848,800 units. BEVs represented 6.8% of the Global PV and 68.0% of the Global NEV.

Row 6: The year 2022 saw an estimate of 7,339,800 BEV sales globally, with China contributing 4,360,000, Europe 1,579,800, and ROW 1,400,000. These sales comprised 11.2% of Global PV and 65.0% of Global NEV.

Row 7: For 2023, the estimated BEV sales increased to 10,470,700, with China selling 5,853,100, Europe 2,242,500, and ROW 2,375,100, representing 15.5% of the Global PV and 68.6% of the Global NEV.

Row 8: In 2024, projections indicate 13,810,700 BEV sales, with China's share at 7,595,900, Europe at 2,935,800, and ROW 3,279,000. Sales as a percentage are 20.0% of Global PV and 71.3% of Global NEV.

Row 9: Estimated figures for 2025 show total BEV sales reaching 17,122,400, comprising 9,314,600 in China, 3,658,800 in Europe, and 4,149,000 in ROW. BEV sales will be 24.2% of the Global PV and 72.7% of the Global NEV.

Row 10: By 2026, BEV sales are anticipated to rise to 21,280,800, with China selling 11,300,100, Europe 4,422,500, and ROW 5,558,200. The share of BEV sales is expected to be 29.4% of Global PV and 75.8% of Global NEV. The company's selling, general and administrative expenses increased by 39.4% from RMB 6,920.6 million in 2023 to RMB 9,647.4 million (US$ 1,321.7 million) in 2024. This increase was in line with business expansion, primarily because (i) the company's employee compensation increased from RMB 2,297.2 million to RMB 3,519.9 million (US$ 482.2 million) in 2023 and 2024, respectively, due to share-based compensation expenses recognized for IPO-conditioned rewards that were cumulatively vested upon the company's successful IPO, and the size of the company's selling, general and administrative team increased from approximately 6,618 members to 7,895 members as of December 31, 2023 and 2024, respectively, to expand the company's offline channels globally. (ii) The company's marketing and promotional expenses increased from RMB 1,802.3 million to RMB 1,843.9 million (US$ 252.6 million) in 2023 and 2024, respectively, mainly due to more frequent marketing and advertising campaigns for the company's models in China and overseas, and (iii) an increase in the rental and related expenses from RMB 998.9 million to RMB 1,445.2 million (US$ 198.0 million) in 2023 and 2024, respectively, mainly due to the expansion of the company's offline network. *[Table Level]  
- Table Title: Global BEV Sales Volume by Major Countries and Regions, 2018-2027E  
- Table Summary: The table illustrates the projected sales volumes of Battery Electric Vehicles (BEVs) across major regions, including China, Europe, and the Rest of the World (ROW), from 2018 to 2027. It also highlights the Compound Annual Growth Rate (CAGR) for these regions in two periods: 2018-2022 and 2023E-2027E. Additionally, the table provides insights into BEV sales as a percentage of global Passenger Vehicles (PV) and New Energy Vehicles (NEV).  
- Context: The analysis is based on data from a Frost & Sullivan Report, which provides estimates for future BEV sales volumes and growth rates.  
- Special Notes: The values are represented in thousand units. CAGR percentages for the periods 2018-2022 and 2023E-2027E are provided for each region alongside global averages. Key global percentages for BEVs as parts of PV and NEV are highlighted annually.  

[Row Level]  
Row 1: In 2018, China's BEV sales volume was 788.0 thousand units, Europe sold 205.0 thousand units, and the Rest of the World (ROW) accounted for 319.0 thousand units. Globally, BEV sales were 1.8% of Global PV and 68.0% of Global NEV.  

Row 2: For 2019, China’s sales increased to 834.0 thousand units, with Europe at 349.8 thousand units, and ROW at 309.4 thousand units. The global BEV total represented 2.2% of Global PV and 72.1% of Global NEV.  

Row 3: In 2020, China's volume was 999.0 thousand units. Europe saw sales of 346.5 thousand units, while ROW was at 822.9 thousand units. BEVs constituted 3.4% of Global PV and 67.2% of Global NEV.  

Row 4: The year 2021 saw China achieve 2,734.0 thousand units in BEV sales, Europe 947.0 thousand units, and ROW 610.4 thousand units. BEVs accounted for 6.8% of Global PV and 68.0% of Global NEV.  

Row 5: By 2022, China’s sales reached 5,033.5 thousand units, Europe at 1,485.1 thousand units, and ROW at 1,582.2 thousand units. BEV sales were 13.1% of Global PV and 71.7% of Global NEV.  

Row 6: Projections for 2023 estimate China will sell 6,653.1 thousand units, Europe 2,078.4 thousand units, and ROW 2,522.3 thousand units. Globally, BEVs are expected to represent 17.5% of PV and 72.3% of NEV.  

Row 7: In 2024, China is projected to reach 8,265.9 thousand units, with European sales at 2,762.5 thousand units, and ROW at 3,969.9 thousand units. BEVs should constitute 22.6% of Global PV and 73.5% of Global NEV.  

Row 8: For 2025, China's forecasted sales are 10,014.6 thousand units, Europe is expected to hit 3,498.1 thousand units, and ROW to 5,759.0 thousand units. BEV sales are projected at 28.2% of Global PV and 75.7% of Global NEV.  

Row 9: By 2026, China's BEV sales are estimated at 12,100.1 thousand units, Europe at 4,228.2 thousand units, and ROW at 6,794.4 thousand units. Proportionally, BEVs will make up 33.0% of Global PV and 76.9% of Global NEV.  

Row 10: In 2027, forecasts anticipate China will reach 13,975.6 thousand units, Europe 4,887.8 thousand units, and ROW 7,750.8 thousand units. BEVs are expected to represent 37.1% of PV and 77.5% of NEV globally. [Table Level]
- Table Title: Global BEV Sales Volume by Major Countries and Regions (2019-2028E)
- Table Summary: This table presents the annual sales volume of Battery Electric Vehicles (BEVs) across three key regions: China, Europe, and the Rest of the World (ROW) from 2019 to the estimated figures for 2028 (2028E). It also illustrates the Compound Annual Growth Rate (CAGR) projections from 2019 to 2023 and from 2024E to 2028E, alongside the global BEV sales percentages relative to global Personal Vehicles (PV) and global New Energy Vehicles (NEV).
- Context: The table is part of a Frost & Sullivan report, which analyzes trends in BEV sales globally across various regions, forecasting growth and comparing relative contributions to the global market.
- Special Notes: The sales volumes are measured in 'Thousand Units.' The CAGR for each region is noted for two periods: 2019-2023 and 2024E-2028E. Color coding highlights sales contributions from China, Europe, and ROW.

[Row Level]
Row 2019: In 2019, China sold approximately 1,492.9 thousand BEVs, Europe sold 349.8 thousand, and the ROW contributed 834.0 thousand, totaling 2,676.7 thousand units globally. BEV sales were 2.2% of global PV sales and 72.1% of global NEV sales.

Row 2020: In 2020, the total global BEV sales jumped to 3,332.3 thousand units, with China accounting for 2,022.4 thousand units, Europe for 706.9 thousand units, and the ROW for 602.4 thousand units. The share of global PV sales increased to 3.4%, and the share of global NEV sales decreased slightly to 67.2%.

Row 2021: The year 2021 saw further growth, reaching 5,159.2 thousand units in global BEV sales with China contributing 4,291.4 thousand units, Europe 947.0 thousand units, and ROW 610.4 thousand units. BEV sales constituted 6.8% of global PV sales, and 68.0% of global NEV sales.

Row 2022: By 2022, BEV sales stood at 8,100.8 thousand units. China sold 5,033.5 thousand units, Europe 1,485.1 thousand units, and ROW 1,582.3 thousand units. The percentage of global PV sales reached 13.1%, with 71.7% of global NEV sales.

Row 2023E: The estimated figures for 2023 suggest a continuation of growth, with 10,369.0 thousand units globally—China at 6,258.1 thousand units, Europe at 2,019.4 thousand units, and ROW at 2,091.6 thousand units. BEVs are projected to constitute 15.3% of PV sales and 70.8% of NEV sales.

Row 2024E: The forecast for 2024 sees global BEV sales at 13,251.6 thousand units, with China at 7,572.3 thousand units, Europe at 2,684.2 thousand units, and ROW at 2,995.2 thousand units. BEV sales are expected to reach 18.9% of PV sales and 72.3% of NEV sales.

Row 2025E: In 2025, global BEV sales are predicted to be 16,591.0 thousand units, with China contributing 9,048.9 thousand units, Europe 3,398.8 thousand units, and ROW 4,143.3 thousand units. Sales are projected at 23.1% of global PV and 74.3% of NEV sales.

Row 2026E: The forecast for 2026 illustrates sales reaching 20,174.7 thousand units—10,704.8 thousand from China, 4,108.2 thousand from Europe, and 5,361.7 thousand from ROW. BEV sales could be 27.4% of PV sales and 75.9% of NEV sales.

Row 2027E: Estimates for 2027 depict a total of 23,604.4 thousand units, with regional contributions from China at 12,364.0 thousand units, Europe at 4,749.1 thousand units, and ROW at 6,491.2 thousand units. This represents 31.3% of PV and 75.9% of NEV sales.

Row 2028E: In 2028E, global BEV sales are projected to hit 26,909.0 thousand units with China producing 13,724.1 thousand units, Europe 5,319.0 thousand units, and ROW 7,865.9 thousand units. This accounts for 35.0% of global PV sales and 76.3% of global NEV sales.