What is Zeekr's sales network in Mainland China in 2024?
The offline sales and service network consists of company Center, company Space, company Delivery Center, and company House. As of December 31, 2024, the company had a total of 467 offline sales and service centers in China and 71 offline locations overseas. The company plans to further expand its physical sales and service network. This planned expansion may not have the desired effect of increasing sales and enhancing brand recognition in a cost-efficient manner. The company may need to invest significant capital and management resources to operate existing direct stores and open new ones, and there can be no assurance that the company will be able to improve the operational efficiency of its direct stores. The company adopts a customer-oriented and go-to-market philosophy. The company's professional, efficient in-house sales and marketing team is in charge of the company's direct-to-consumer (DTC) sales network, especially in key aspects such as site selection, construction, and operation of the company's sales centers, as well as a series of delivery and after-sales services. The company is committed to building a DTC sales model to provide customers with a full lifecycle superior experience and value-added services. Led by professionals with extensive experience, the company had 7,134 members in its sales and marketing team as of December 31, 2024, among which 87.9% of the company's sales and marketing team had extensive backgrounds in the automobile and retail industries. The company's sales network consists of various offline locations, including Company Center, Company Space, Company Delivery Center, and Company House. As of December 31, 2024, the company had a total of 467 offline locations in China and 71 offline locations overseas. Company Center. The company's Center, the high-end showroom of the company's brand and products and the hub for customer community, events, and interaction, is conveniently located in urban commercial centers where the company directly engages and interacts with customers. Company Center is the key touchpoint in the company's sales and service network, through which the company interacts with prospective or existing customers to build the community, enhance the company's brand reputation, and understand customer demands. Each Company Center typically occupies 300 square meters to 600 square meters, providing customers with ample space to hold offline events or enjoy leisure time. Company Space. The offline sales and service network consists of company Center, company Space, company Delivery Center, and company House. As of December 31, 2023, the company had 24 company Centers, 240 company Spaces, 31 company Delivery Centers, and 45 company Houses in China, and two company Centers overseas. The company plans to further expand its physical sales and service network. This planned expansion may not have the desired effect of increasing sales and enhancing the company's brand recognition in a cost-efficient manner. The company may need to invest significant capital and management resources to operate existing direct stores and open new ones, and there can be no assurance that the company will be able to improve the operational efficiency of its direct stores. The offline sales and service network consists of company Center, company Space, company Delivery Center, and company House. As of June 30, 2023, company had 18 company Centers, 219 company Spaces, 29 company Delivery Centers, and 40 company Houses in China. company plans to further expand its physical sales and service network. This planned expansion may not have the desired effect of increasing sales and enhancing brand recognition in a cost-efficient manner. company may need to invest significant capital and management resources to operate existing direct stores and open new ones, and there can be no assurance that company will be able to improve the operational efficiency of its direct stores. The company adopts a customer-oriented and go-to-market philosophy. The company's professional, efficient in-house sales and marketing team is in charge of the direct-to-consumer (DTC) sales network, especially in key aspects such as site selection, construction, and operation of the company's sales centers, as well as a series of delivery and after-sales services. The company is committed to building a DTC sales model to provide customers with a full lifecycle superior experience and value-added services. As of June 30, 2023, approximately 73.7% of the company's sales and marketing team had extensive backgrounds in the automobile and retail industries. The company's sales network consists of ZEEKR Center, ZEEKR Space, ZEEKR Delivery Center, and ZEEKR House. The following diagram illustrates the geographic allocation of the company's sales network as of June 30, 2023. • ZEEKR Center. The company's ZEEKR Center, the high-end showroom of the brand and products and the hub for customer community, events, and interaction, is conveniently located in urban commercial centers where the company directly engages and interacts with customers. ZEEKR Center is the key touchpoint in the company's sales and service network, through which the company interacts with prospective or existing customers to build the community, enhance the brand reputation, and understand customer demands. Each ZEEKR Center typically takes up 300 square meters to 600 square meters, giving customers ample space to hold offline events or enjoy leisure time. As of June 30, 2023, the company had 18 ZEEKR Centers in China. • ZEEKR Space. The company adopts a customer-oriented and go-to-market philosophy. The company's professional, efficient in-house sales and marketing team is in charge of the direct-to-consumer (DTC) sales network, especially in key aspects such as site selection, construction, and operation of the company's sales centers, as well as a series of delivery and after-sales services. The company is committed to building a DTC sales model to provide customers with a full lifecycle superior experience and value-added services. As of September 30, 2022, approximately 62.7% of the company's sales and marketing team employees have extensive backgrounds in new energy and retail. The company's sales network consists of ZEEKR Center, ZEEKR Space, ZEEKR Delivery Center, and ZEEKR House. The following diagram illustrates the geographic allocation of the company's sales network as of September 30, 2022. • ZEEKR Center. The company's ZEEKR Center, the high-end showroom of the company's brand and products and the hub for customer community, events, and interaction, is conveniently located in urban commercial centers where the company directly engages and interacts with customers. ZEEKR Center is the key touchpoint in the company's sales and service network, through which the company interacts with prospective or existing customers to build the community, enhance the brand reputation, and understand customer demands. Each ZEEKR Center typically occupies 300 square meters to 600 square meters, providing customers with ample space to hold offline events or enjoy leisure time. As of September 30, 2022, the company has seven ZEEKR Centers in China. • ZEEKR Space. [Table Level]
- Table Title: Employee Distribution by Function and Region as of December 31, 2024
- Table Summary: The table represents the breakdown of the company's employees by function and location as of December 31, 2024. It categorizes employees into different functions within China, Europe, and the U.S., highlighting both the number and percentage of total employees in each category.
- Context: The headcount as of December 31, 2024, is detailed, showing 16,537 employees in mainland China and 902 in overseas markets. The overseas Research and Development employees are based in Sweden under the company's Tech EU.
- Special Notes: The table includes the total number of employees and the percentage each category represents out of the total.

[Row Level]
Row 1: In China, 6,759 employees are engaged in Research and Development, accounting for 38.8% of the company's workforce.
Row 2: The Sales and Marketing function in China has 6,965 employees, representing 39.9% of the company's total employees.
Row 3: Manufacturing in China employs 2,052 people, which is 11.8% of the total number of the company's employees.
Row 4: The General and Administrative function in China comprises 761 employees, making up 4.4% of the company's overall workforce.
Row 5: In Europe, Research and Development has 733 employees, constituting 4.2% of the total employee count at the company.
Row 6: The Sales and Marketing team in Europe includes 158 employees, amounting to 0.9% of all the company's employees.
Row 7: The U.S. Sales and Marketing department has 11 employees, which is 0.1% of the company's total workforce.
Row 8: Across all functions and regions, the total number of employees is 17,439, representing 100.0% of the company's workforce.
The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the company's first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. The company is strategically focused on the design, engineering, development, and sales of premium battery electric vehicles (BEVs) featuring cutting-edge technology, drivability, and user experience. The company leverages extensive research and development (R&D) capabilities, deep industry know-how, and synergies with Geely Group to tap into China’s massive, fast-growing premium BEV segment with great market potential. According to Frost & Sullivan, the sales volume of premium BEVs in China is expected to increase from 666.4 thousand units in 2024 to 2,607.6 thousand units in 2028 at a compound annual growth rate (CAGR) of 40.6%. For details of the growth trend of premium BEV sales in China, see “Industry Overview — China NEV and BEV Market Overview.” In 2021, the company released and started to deliver its first mass-produced premium battery electric vehicle (BEV) model. The company released an upgraded version of this model (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched its second vehicle model and started delivery in January 2023. In April 2023, the company released its compact SUV model and began to deliver it in June 2023. The company also started to deliver another model in November 2023. In January 2024, the company started to deliver its first upscale sedan model. Going forward, the company plans to offer an expanded product portfolio to meet varied customer demands and preferences. For instance, the company plans to launch vehicles for next generation mobility lifestyle. The company is a market player with a China focus and global aspirations. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the company's first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver the ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium battery electric vehicle (BEV) market in China, according to Frost & Sullivan. The company is strategically focused on the design, engineering, development, and sales of premium battery electric vehicles (BEVs) featuring cutting-edge technology, drivability, and user experience. The company leverages extensive research and development (R&D) capabilities, deep industry know-how, and synergies with Geely Group to tap into China’s massive, fast-growing premium BEV segment with great market potential. According to Frost & Sullivan, the sales volume of premium BEVs in China is expected to increase from 666.4 thousand units in 2024 to 2,607.6 thousand units in 2028 at a compound annual growth rate (CAGR) of 40.6%. For details of the growth trend of premium BEV sales in China, see “Industry Overview — China NEV and BEV Market Overview.” In 2021, the company released and started to deliver the ZEEKR 001, its first mass-produced premium battery electric vehicle (BEV) model. The company released an upgraded version of the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched its second vehicle model, the ZEEKR 009, and started delivery in January 2023. In April 2023, the company released the ZEEKR X, its compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023. In January 2024, the company started to deliver its first upscale sedan model. Going forward, the company plans to offer an expanded product portfolio to meet varied customer demands and preferences. For instance, the company plans to launch vehicles for next generation mobility lifestyle. The company is strategically focused on the design, engineering, development, and sales of premium battery electric vehicles (BEVs) featuring cutting-edge technology, drivability, and user experience. The company leverages extensive research and development capabilities, deep industry know-how, and synergies with Geely Group to tap into China’s massive, fast-growing premium BEV segment with great market potential. According to Frost & Sullivan, the sales volume of premium BEVs in China is expected to increase from 666.4 thousand units in 2024 to 2,607.6 thousand units in 2028 at a compound annual growth rate (CAGR) of 40.6%. For details of the growth trend of premium BEV sales in China, see “Industry Overview — China NEV and BEV Market Overview.” In 2021, the company released and started to deliver the ZEEKR 001, its first mass-produced premium battery electric vehicle (BEV) model. The company released an upgraded version of the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched its second vehicle model, the ZEEKR 009, and started delivery in January 2023. In April 2023, the company released the ZEEKR X, its compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023. In January 2024, the company started to deliver its first upscale sedan model. Going forward, the company plans to offer an expanded product portfolio to meet varied customer demands and preferences. For instance, the company plans to launch vehicles for next-generation mobility lifestyles. The company is strategically focused on the design, engineering, development, and sales of premium battery electric vehicles (BEVs) featuring cutting-edge technology, drivability, and user experience. The company leverages extensive research and development capabilities, deep industry know-how, and synergies with Geely Group to tap into China’s massive, fast-growing premium BEV segment with great market potential. According to Frost & Sullivan, the sales volume of premium BEVs in China is expected to increase from 666.4 thousand units in 2024 to 2,607.6 thousand units in 2028 at a compound annual growth rate (CAGR) of 40.6%. For details of the growth trend of premium BEV sales in China, see “Industry Overview — China NEV and BEV Market Overview.” In 2021, the company released and started to deliver the ZEEKR 001, its first mass-produced premium battery electric vehicle (BEV) model. The company released an upgraded version of the ZEEKR 001 (2024 model) in February 2024 and started vehicle delivery in March 2024. In November 2022, the company launched its second vehicle model, the ZEEKR 009, and started delivery in January 2023. In April 2023, the company released the ZEEKR X, its compact SUV model, and began to deliver the ZEEKR X in June 2023. The company also started to deliver the ZEEKR 001 FR in November 2023. In January 2024, the company started to deliver its first upscale sedan model. Going forward, the company plans to offer an expanded product portfolio to meet varied customer demands and preferences. For instance, the company plans to launch vehicles for next generation mobility lifestyle. The company is strategically focused on the design, engineering, development, and sales of premium battery electric vehicles (BEVs) featuring cutting-edge technology, drivability, and user experience. The company leverages extensive research and development capabilities, deep industry know-how, and synergies with Geely Group to tap into China’s massive, fast-growing premium BEV segment with great market potential. According to Frost & Sullivan, the sales volume of premium BEVs in China is expected to increase from 598.8 thousand units in 2023 to 2,375.9 thousand units in 2027 at a compound annual growth rate (CAGR) of 41.1%. For details of the growth trend of premium BEV sales in China, see “Industry Overview — China NEV and BEV Market Overview.” In 2021, the company released and started to deliver ZEEKR 001, its first mass-produced premium battery electric vehicle model. In November 2022, the company launched its second vehicle model, ZEEKR 009, and started delivery in January 2023. In April 2023, the company released ZEEKR X, its compact SUV model, and began to deliver ZEEKR X in June 2023. The company also started to deliver ZEEKR 001 FR in November 2023 and launched its first upscale sedan model in November 2023. Going forward, the company plans to offer an expanded product portfolio to meet varied customer demands and preferences. For instance, the company plans to launch vehicles for next generation mobility lifestyle. The company is a market player with a China focus and global aspirations. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2022, according to Frost & Sullivan. Currently, the company mainly markets and sells its products in China, the largest BEV market globally in 2023, according to Frost & Sullivan. The company has started to deliver ZEEKR 001 in Europe in December 2023. In the future, the company also plans to supply vehicles for the Waymo One Fleet in the United States. For details of the company's plan to increase its global footprint, see “— Our Growth Strategies.” As of December 31, 2023, the company delivered a total of 196,633 ZEEKR vehicles since the first vehicle delivery in October 2021, including 192,441 delivered in China. This is among the fastest delivery growth in the premium BEV market in China, according to Frost & Sullivan. [Table Level]
- Table Title: Vehicle Delivery Volumes
- Table Summary: The table lists the monthly delivery volumes of vehicles over a span of two years—2023 and the beginning of 2024. It highlights the progression of delivery volumes, giving insights into the company's growth in vehicle distribution.
- Context: The company is focused on expanding its global footprint, with significant deliveries in China, the largest BEV market. The company has started delivering vehicles in Europe and plans further expansion in the United States.
- Special Notes: Delivery volumes are presented in units. 2024 figures show data only until March.

[Row Level]
Row 1: In March 2024, the company delivered 13,012 units of its vehicles.
Row 2: February 2024 saw a delivery volume of 7,510 units.
Row 3: January 2024 registered a delivery of 12,537 units.
Row 4: During December 2023, the company achieved its highest delivery volume for that year with 13,476 units.
Row 5: November 2023 experienced a delivery volume of 13,104 units.
Row 6: In October 2023, the company's delivery volume was 13,077 units, coinciding with a notable milestone of delivering over 10,000 units in a month.
Row 7: September 2023 had a delivery volume of 12,053 units.
Row 8: August 2023 deliveries amounted to 12,303 units.
Row 9: In July 2023, the company delivered 12,039 units.
Row 10: June 2023 recorded deliveries totaling 10,620 units.
Row 11: For May 2023, the company's delivery volume was 8,678 units.
Row 12: April 2023 saw deliveries of 8,101 units.
Row 13: March 2023 had a delivery volume of 6,663 units.
Row 14: February 2023 recorded deliveries of 5,455 units.
Row 15: The delivery volume in January 2023 was 3,116 units. [Table Level]
- Table Title: Monthly BEV Delivery Volumes for company 001
- Table Summary: The table lists the monthly delivery volumes for the company 001 electric vehicle in units, covering the period from January 2023 to February 2024. It reflects the consistent delivery performance and increasing global aspirations for company's market expansion.
- Context: The surrounding context discusses company's focus on the Chinese market with plans for expansion in Europe and the United States, highlighting the company's growth strategy and premium branding of the company 001 model.
- Special Notes: Delivery volumes are presented in units without additional footnotes. The deliveries reflect a history of rapid growth in the BEV market.

[Row Level]
Row 1: In February 2024, company 001 reached a delivery volume of 7,510 units.
Row 2: January 2024 saw a delivery volume of 12,537 units for company 001.
Row 3: December 2023 experienced a delivery volume of 13,476 units, showcasing sustained growth.
Row 4: During November 2023, the delivery volume for company 001 was noted at 13,104 units.
Row 5: October 2023 marked a delivery volume of 13,077 units for company 001.
Row 6: In September 2023, company 001 recorded a delivery volume of 12,053 units.
Row 7: August 2023 had a delivery volume of 12,303 units for the company 001.
Row 8: July 2023's delivery volume for the company 001 stood at 12,039 units.
Row 9: June 2023 showed a delivery figure of 10,620 units for company 001.
Row 10: In May 2023, the delivery volume reached 8,678 units for company 001.
Row 11: April 2023 accounted for a delivery volume of 8,101 units of company 001.
Row 12: March 2023 registered a delivery volume of 6,663 units for company 001.
Row 13: February 2023 documented a delivery volume of 5,455 units for company 001.
Row 14: January 2023 started with a delivery volume of 3,116 units for company 001. The company made capital expenditures of RMB919.5 million, RMB1,913.4 million, and RMB1,715.4 million in 2022, 2023, and 2024, respectively. In these periods, the company's capital expenditures were used primarily for property, plant, and equipment, as well as facilities related to sales and marketing activities. Going forward, the company expects to make capital expenditures primarily on properties and manufacturing facilities related to Ningbo Viridi and leasehold improvements for retail stores. Other than what has been included in the capital commitments and contractual obligations discussed below, the company does not expect to incur material costs to accomplish these goals. It is uncertain when the final regulation will be issued and take effect, how it will be enacted, interpreted and implemented, and whether or to what extent it will affect the company. The scope of business operations and financing activities that are subject to such draft regulations and the implementation thereof is not yet clear. In addition, on December 28, 2021, the Cyberspace Administration of China (CAC) and several other administrations jointly promulgated the revised Cybersecurity Review Measures, which became effective on February 15, 2022, and supersede and replace the Cybersecurity Review Measures previously promulgated on April 13, 2020. The Cybersecurity Review Measures provide that (i) the purchase of network products and services by a Critical Information Infrastructure Operator (CIIO) and the data processing activities of a network platform operator that affect or may affect national security shall apply for a cybersecurity review, (ii) an application for cybersecurity review should be made by the internet platform operator holding personal information of more than one million users before such internet platform operator lists its securities in a foreign country, and (iii) the relevant PRC governmental authorities may initiate a cybersecurity review if they determine certain network products, services, or data processing activities affect or may affect national security. The company has developed a number of proprietary systems and technologies, and its success depends on its ability to protect its core technology and intellectual property. The company utilizes a combination of patents, trademarks, copyrights, trade secrets, and confidentiality policies to protect its proprietary rights. As of December 31, 2024, the company had 2,277 patents (including 192 invention patents) and 3,904 pending patent applications, which the company has invested significant resources to develop. In addition, the company has been licensed 589 and 1,769 registered trademarks in mainland China and overseas from Geely Holding, respectively, and Geely Holding has 1,084 pending trademark applications relating to the company's business in China and certain other jurisdictions. As of the same date, the company also had 213 registered software copyrights and 361 registered domain names. The company's after-sales services comprise a suite of lifetime caretaking packages for customers that cover the entire product lifecycle, such as quality assurance, roadside assistance, 5G data packages, and recharge services. Warranty policies. Currently, the company's warranty package for its BEV models provides comprehensive extended protection for different types of vehicle purchasers pursuant to their purchase uses. The company Care. The company Care is the company's customer support initiative. The company Care uses intelligent solutions to remotely monitor the vehicle conditions and diagnose potential technical issues. If the vehicle malfunctions, drivers may request immediate roadside assistance online and the 24/7 user companion through the company's nationwide service network. The company Care covered 31 provinces in China and 38 countries as of December 31, 2024. In 2024, the company Care had performed approximately 38,000 instances of accident roadside assistance in China. Other customer services. The company also provides a suite of customer services that are brought to customers' homes, such as doorstep maintenance, through the company's “The company Carefree Packages.” In addition, the company Power began to offer “Power Delivery” services since the fourth quarter of 2021. Upon request, the company drives customers’ BEVs to nearby charging stations and brings them back to customers’ designated places when the charging is finished. As of December 31, 2024, Power Delivery services had covered 44 cities in China. The company offers a variety of value-added services to serve and engage its customers. For instance, the company plans to offer short to long-term vehicle subscriptions to attract users to drive its BEVs. The company also offers certification services for users’ pre-owned vehicles in connection with their vehicle trade-ins. On August 26, 2022, the Public Company Accounting Oversight Board (PCAOB) signed a Statement of Protocol with the China Securities Regulatory Commission (CSRC) and the Ministry of Finance (MoF) which contains provisions that, if abided by, would give the PCAOB access to inspect and investigate registered public accounting firms headquartered in mainland China and Hong Kong completely. On December 15, 2022, the PCAOB announced that it was able to conduct inspections and investigations completely of PCAOB registered public accounting firms headquartered in mainland China and Hong Kong in 2022. The PCAOB vacated its previous determinations accordingly. As a result, the company does not expect to be identified as a “Commission-Identified Issuer” under the Holding Foreign Companies Accountable Act (HFCAA). However, whether the Public Company Accounting Oversight Board (PCAOB) will continue to conduct inspections and investigations completely to its satisfaction of PCAOB-registered public accounting firms headquartered in mainland China and Hong Kong is subject to uncertainty and depends on a number of factors out of the company's, and the company's auditor’s, control, including positions taken by authorities of the People's Republic of China (PRC). The PCAOB is expected to continue to demand complete access to inspections and investigations against accounting firms headquartered in mainland China and Hong Kong in the future and states that it has already made plans to resume regular inspections in early 2023 and beyond.