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Jan 9

Ad-load Balancing via Off-policy Learning in a Content Marketplace

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.

  • 4 authors
·
Sep 19, 2023

Policy Regularized Distributionally Robust Markov Decision Processes with Linear Function Approximation

Decision-making under distribution shift is a central challenge in reinforcement learning (RL), where training and deployment environments differ. We study this problem through the lens of robust Markov decision processes (RMDPs), which optimize performance against adversarial transition dynamics. Our focus is the online setting, where the agent has only limited interaction with the environment, making sample efficiency and exploration especially critical. Policy optimization, despite its success in standard RL, remains theoretically and empirically underexplored in robust RL. To bridge this gap, we propose Distributionally Robust Regularized Policy Optimization algorithm (DR-RPO), a model-free online policy optimization method that learns robust policies with sublinear regret. To enable tractable optimization within the softmax policy class, DR-RPO incorporates reference-policy regularization, yielding RMDP variants that are doubly constrained in both transitions and policies. To scale to large state-action spaces, we adopt the d-rectangular linear MDP formulation and combine linear function approximation with an upper confidence bonus for optimistic exploration. We provide theoretical guarantees showing that policy optimization can achieve polynomial suboptimality bounds and sample efficiency in robust RL, matching the performance of value-based approaches. Finally, empirical results across diverse domains corroborate our theory and demonstrate the robustness of DR-RPO.

  • 4 authors
·
Oct 15, 2025