Hello boys. The one and only Wonderbra | Rose, Nigel | V&A Search the Collections
Hello boys. The one and only Wonderbra
Rose, Nigel
Hello boys. The one and only Wonderbra
Object:
Given by TBWA. Reproduced courtesy of Playtex
Museum number:
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This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. This is a reduced version of the huge 48-sheet poster pasted up on the hoardings. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’
Physical description
Height: 607 mm, Width: 304 mm
Descriptive line
'Hello Boys. The one and only Wonderbra' poster for Wonderbra, TBWA, 1994
Materials
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