Adslogans - A fast, efficient bespoke search service for advertisers on slogans, endlines, straplines, taglines etc. - HALL OF FAME
Art director - Steve Chethem, Nigel Rose
Courtesy of V&A Museum
This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’ In 2011, it was voted the best poster ad ever created, in Campaign's Outdoor Hall of Fame, held in association with the Outdoor Media Centre
Advertiser: Wonderbra