UK television adverts 1955-1985
Blue Bird – Blue Bird – Blue Bird Liquorice Rolls.
Blue Riband
I’ve got those — can’t get enough of those Blue Riband blues,
Blue Riband’s the chocolate wafer biscuit I always choose,
When my woman treats me right,
She buys me Blue Riband wafer biscuits, crisp and light,
I’ve got those — can’t get enough of those Bl-u-u-u-e….
Oh! thank you!
Voice-over: Buy Blue Riband — the biscuit to beat the blues.
Bounty (1)
I’d rather have a Bounty.
Bounty brings you tender coconut.
The taste of paradise!
They came in search of paradise.
Bounty (2): 1984
You know I’m waiting,
Just anticipating
Things I may never possess,
While I’m without them
Try a little tenderness …
Bounty — the taste of paradise!
[Tune: “Try a Little Tenderness”]
BubbleYum: 1977
(City gents on a train)
Bubblegum old chap?!
Spearmint BubbleYum actually. I chew BubbleYum because it’s soft and juicy — the flavour lasts such a long time!
How long exactly?
(Go on, blow a bubble — go on!)
Voiceover: LIFESAVERS BubbleYum — the long lasting flavour. You don’t have to blow bubbles.
(Bet you will!)
Butter Snap: c.1970
Man at the kiosk cannot remember the name of what he wants, says things like “it’s a … er …. snappy, snappy taste” to the bewildered kiosk lady; cue a schoolboy swiftly into view “Butter Snap, please, thanks!” and out again, and the chap remembers too late as the kiosk lady pulls down the shutter
Voiceover: Sharp’s Butter Snap, a name to remember!
Cadbury’s Amazin’ Raisin bar
It’s amazing what raisins can do!
Full of goodness and it’s all for you,
It’s got two kinds of chocolate (and caramel too!)
And it’s got raisins and they’re good for you
It’s amazin’ what raisins can do,
All that goodness and it’s all for you,
So just do what you have to do,
It’s amazin’ what raisins can do-oo-oo.
Cadbury’s Big One: 1971
[launched in Tyne Tees and Yorkshire areas in Sep.1971,  withdrawn          in 1972/73]
(Cowboy looking out across the desert)
If you like your Big One to last a long time,
Big one, sticks out a mile.
Cadbury’s Boost
What can fill the Watford Gap?
What ties up a crocodile’s snap?
What makes policemen drop their hats?
A Boost, a Boost, and Cadbury’s Boost!
Cadbury’s Bournville chocolate: c.1970
For adults only.
Cadbury’s Caramel: early 1980s
(A cartoon rabbit speaks to a cartoon beaver)
Hey Mister Beaver, why are you beavering around?
Haven’t you heard of Cadbury’s Caramel?
Soon as that thick Cadbury’s milk chocolate melts with that dreamy caramel — you just have to take things really easy!
Looks like somebody else could do with some!
Take it easy with Cadbury’s Caramel.
Cadbury’s Chocolate Buttons (1): c.1970
Buy some buttons, jolly, jolly buttons,
Buy some buttons, they’ll last you all the day.
When you’ve sixpence to spend
You’ll have buttons to lend,
And buttons to last you while you play!
Voiceover: Cadbury’s Chocolate Buttons – sixpence!
Cadbury’s Chocolate Buttons (2): c.1984
Sing a song of sixpence,
The king he gave a sigh,
He wasn’t even partial
To blackbirds in a pie,
But when the pie was opened,
Much to his surprise,
His favourite Cadbury’s Buttons
Were right before his eyes.
Cadbury’s Buttons — dairy milk chocolate for beginners!
[Tune: Sing a Song of Sixpence]
Cadbury’s Contrast: early 1960s
I like a man who likes me enough to buy me Cadbury’s Contrast.
Cadbury’s Creme Eggs (1): 1983
You can’t resist them!
Cadbury’s Creme Eggs (2): 1985
How do you eat yours?
Cadbury’s Curly Wurly (1): 1973
Cadbury’s Curly Wurly outchews everything for three pence!
Cadbury’s Curly Wurly (2)
My brother and my friends are very bright, Mr Ghost Train driver.              But don’t worry, they won’t be able to scream, ’cos I’ve given them a Curly Wurly.              All those miles of chewy toffee covered in creamy Cadbury’s chocolate will keep them quiet.
Ooh, aargh, help — oh crumbs, let me out of here!
Right, confess! Which one of you screamed?
[with Terry Scott as the schoolboy — at the fair]
Cadbury’s Curly Wurly (3)
Hands off my Curly Wurly!
Curly Wurlies, only 10p.
Cadbury’s Curly Wurly (3): 1973
Cadbury’s Curly Wurly outchews everything for three pence!
Cadbury’s Dairy Milk chocolate (1): c.1970
In the supersonic, scientific, psychedelic ’seventies
Isn’t it nice to know …
There’s still the same great taste
Of Cadbury’s Dairy Milk.
Chocolate as it used to be,
Chocolate as it always will be! —
Cadbury’s Dairy Milk.
Cadbury’s Dairy Milk chocolate (2): 1965
Mother just about manages to close a jam-packed suitcase - then child brings teddy bear. She awards herself the CDM for closing it.
Voiceover: Have you been sent packing today? Award yourself the CDM!
Cadbury’s Dairy Milk chocolate (3): 1965
Man at tailor’s being measured for a suit.
Voiceover: Have you had a trying day? Award yourself the CDM!
Cadbury’s Dairy Milk chocolate (4)
A glass and a half of full-cream milk in every half pound.
Cadbury’s Dairy Milk chocolate (5)
Nothing tastes nicer — you tell ’em, Cilla!
Cadbury’s Dairy Milk chocolate (6): 1970s
One chunk (leads to another),
One chunk (one chunk),
Just a glass and a half in every half-pound,
One chunk (one chunk) leads to another.
Cadbury’s Double Decker
Get on board, get on board,
Get on board with the Double Deckers!
Cadbury’s Flake (1)
What rings the bell with ice-cream eaters? Cadbury’s 99 Flake!
Cadbury’s Flake (3): 1959 onwards
[Series showing girls eating a Flake in  exotic settings, e.g. sitting in a gipsy caravan in 1981, and rowing a boat through a waterfall into a cave in Jamaica in 1983]
Only the crumbliest, flakiest chocolate,
Tastes like chocolate never tasted before.
Cadbury’s Flake (4): 1969
Cadbury’s Flake. Fold upon fold of creamy milk chocolate.
Cadbury’s Flake (5): 1970s
Cadbury’s Flake — and nothing else matters.
Cadbury’s Fruit & Nut (1): 1976
Everyone’s a Cadbury’s Fruit and Nut case.
It’s the nuts and raisins!
They’re all after those crunchy nuts and juicy raisins —
wrapped up in lovely dairy milk chocolate.
Isn’t it strange how the simple combination of —
nutty nuts, juicy raisins, and Cadbury’s chocolate —
can affect people?
Are you a Cadbury’s Fruit and Nut case?
[Frank Muir; Tune: “Return to Django”]
Cadbury’s Fruit & Nut (2): 1977
Everyone’s a Fruit and Nut case
It keeps you going when you toss the caber,
Whatever you are doing.
It’s nutricious and beauticious
To judiciously be chewing.
Everyone’s a Fruit and Nut case
If only it could help improve my singing,
A healthy recreation.
Cadbury’s — Fruit and Nut.
(We make these up as we go along, you know.)
[Frank Muir; Tune: Tchaikovsky’s “Dance of the reed flutes”]
Cadbury’s Fruit & Nut (3): 1977
Everyone’s a Fruit and Nut case
I find it very healthy for my ego
It makes one feel more vital
As if one had a title!
Lots more fun than plumbing —
Or a saxophone recital.
Everyone’s a Fruit and Nut case
For bathing and ballooning it’s essential
For any recreation
Cadbury’s — Fruit and Nut.
(They don’t make commercials like this any more!)
[Frank Muir; Tune: Tchaikovsky’s “Dance of the reed flutes”]
Cadbury’s Fruit & Nut (4): 1970s
Everyone’s a fruit and nut case,
Crazy for those Cadbury’s nuts and raisins,
When you’ve got your feet up
What a joy to eat up,
City gents of consequence and blokes who dig the street up:
Everyone’s a fruit and nut case,
Crazy for those Cadbury’s nuts and raisins,
When you’ve got your feet up,
What a joy to eat up,
Cadbury’s Fruit and Nut!
Cadbury’s Fudge
A finger of Fudge is just enough to give the kids a treat,
A finger of fudge is just enough until it’s time to eat.
It’s full of Cadbury goodness, and very small and neat,
A finger of fudge is just enough to give the kids a treat.
Cadbury’s Lucky Numbers: Late 1950s
Lucky Numbers, Lucky Numbers — chocolate and chew.
I’ll be lucky, you’ll be lucky … they’ll be lucky too!
Cadbury’s Milk Tray (1)
Cadbury’s Milk Tray,
With Cadbury’s Milk Tray,
With Cadbury’s Milk Tray
Cadbury’s Milk Tray (2): 1968
And all because the lady loves Milk Tray!
[starring “man in black” Gary Myers]
Cadbury’s Milk Tray Calypso: 1974
A calypso steel band sails to chocolate islands in a chocolate sea
Why don’t you stop what you’re doing and come with me
To fourteen islands in a chocolate sea,
Fourteen … that you’ll love to eat,
… chocolate treat?
Marzipan and a chocolate ice,
A nutty one from the nutty nut tree,
Each a different island in a chocolate sea.
Oh … It’s a different experience every time”
Cadbury’s Monsters, Laughs, and Furry Friends: 1971
We’ve just arrived from Cadbury Land,
Monsters, Laughs, and Furry Friends,
Milk chocolate bars from Cadbury’s,
We’re such a happy band.
You’ll find us now in your sweetshop,
This is Cadbury Land!
Cadbury’s Old Jamaica: 1970s
Don’t ’ee knock it all back at once!
Cadbury’s  Picnic: 1970s [later Lion Bar]
Cadbury’s Picnic has so many nutty bits it won’t stand up on its end! Look!
[with Kenny Everett]
Cadbury’s Roses (1): 1958
There’s more to enjoy in Cadbury’s Roses.
Cadbury’s Roses (2): 1964
Roses grow on you!
They say that roses grow on you,
They seem so nice it must be true,
They say that roses grow on you,
Roses grow on you.
Cadbury’s Roses (4): 1979
Say “thank you” with Cadbury’s Roses
Cadbury’s Roses (5): 1982
Thank you very much for the care they needed,
Thank you very much, thank you very, very, very much!
Cadbury’s Roses chocolates with all your favourite centres!
Thank you very much for doing the dishes,
Thank you very much, thank you very, very, very much!
Thank you very much just for being my missis,
Thank you very, very, very — very, very, very, very,
Thank you very, very, very much!
[Tune: “Thank You Very Much” by the Scaffold]
Cadbury’s Rumba: 1973
You’ll succumba to Rumba!
Cadbury’s Snack (1): 1960s
Bridge that gap,
Cadbury’s Snack (2): 1973
It’s Snack time!
Bridge that gap with Cadbury’s Snack Biscuits galore!
One biscuit — two biscuits — three biscuits — four
Five biscuits — six biscuits — biscuits galore!
Cadbury’s Whole Nut (1)
Whole nuts, not crunched or halved
Cadbury’s Whole Nut (2): 1970s
Nuts! Who-o-le Hazelnuts!
Cadbury’s take them and they cover them in chocolate!
[Tune: “The Banana Boat Song”]
Cadbury’s Wispa : 1983 relaunch [now Dairy Milk Bubbly]
(with Hi-de-Hi Stars Ruth Madoc  and Simon Cadell)
Ruth: Simon — can I interest you in an amazing new experience?
Simon: Well, that rather depends.
Ruth: It’s called Wispa, and it’s made entirely from milk chocolate, but it tastes very different.
Simon: How odd: I thought that chocolate was just chocolate.
Ruth: Oh no. This is from Cadbury, see. It has this yielding velvety texture to it which can only be described as “indescribable”.
Simon: Absolutely extraordinary. That’s the most pleasurable experience I’ve ever had.
Ruth: I can well believe that….
Voice-over (whispered): Cadbury’s new Wispa. The ultimate chocolate experience. Bite it and believe it!
Chipitos crisps (formerly Wotsits): late 1960s
Tune: Chick, Chick, Chick, Chick, Chicken (Lay a Little Egg for Me)
Chip Chip Chip Chipitos,
Buy another bag for me.
Chip Chip Chip Chipitos,
I’ve seen them on TV.
I haven’t had a bite since lunchtime,
and now it’s nearly three.
Chip Chip Chip chipitos
Buy another bag for me.
Chipsticks: 1976
Young man: Come on, darlin’!
Girl: No!
Young man: You don’t know until you’ve tried it.
Girl: Oh, all right, I’ll try anything once (eats a Chipstick). ’Ere, they’re smashin’ (Young man looks at her cleavage and sighs Yeah). Oh, Chipsticks. They look like chips, don’t they? They’re all crunchy, ain’t they?
Young man: Right. Say when.
Girl: Wait till I’ve finished the Chipsticks.
Smack your chops, lick your lips,
Eat a lovely bag of Chipsticks.
Cornetto (1): 1977
I a taking no chances,
I bring all si-i-x.
Serenader: Si! Now there’s a-neapolitan with a-strawberry and a ….
Just one Cornetto … from Walls ice cream.
[Tune: “O sole mio”]
Oooh, Duncan’s Walnut Whips!
Fox’s Glacier Mints (1)
Fox:  Why is there a bear on Fox’s Glacier mints?
Polar bear: There’s a bear on Fox’s Glacier Mints because they’re so clear and cool and minty.
Fox’s Glacier Mints (2): 1983
Clearly minty!
Fry’s Chocolate Cream (1)
Seven pieces of heaven, that’s Fry’s Chocolate Cream,
Seven pieces of heaven, that’s Fry’s Chocolate Cream.
Fry’s Chocolate Cream (2)
I want to be alone, I want to be alone,
Me myself at home sweet home,
Leave the oysters in their bed,
…
Tell the casino that I’ll miss the next game,
I don’t want to dress up, I dont want to dine,
Come up and see me some other time,
I          want to be alone with Fry’s Chocolate Cream.
Fry’s Chocolate Cream (3): 1979
Scene: A railway platform. A man is saying ’bye to his lady friend through the train window.
Man: Daphne – here’s something for the journey.
Daphne: Fry’s Chocolate Cream! You remembered!
Man: It will always remind me of you … slim, dark, sophisticated … yet, underneath it all … a soft heart … and a sweetness that will hold me all my life.
Daphne: If only you’d told me before!
[The train doors slam and Daphne is shown seated … reading a magazine. The carriage door opens…]
Man: Can we start all over again?
Voiceover: Fry’s Chocolate Cream … the bittersweet experience!
Fry’s Chocolate Cream (3)
Fry’s Chocolate Cream — make the moment last.
Fry’s Crunchie (1): 1960s
Crunchie makes exciting biting!
Fry’s Crunchie (2): 1969
Crunchie … the taste bomb!
(later changed to “Crunchie … your taste bomb!”)
Fry’s Crunchie (3)
I get a certain feeling
I get it every day
And when I get that feeling
A Crunchie comes my way
It’s that Friday feeling
Thank Crunchie it’s Friday
Get that Friday feeling any day of the week!
Fry’s Crunchie (4): 1976
Bite into a golden Crunchie.
Fry’s Five Boys
(Too early for television advertising? The following newspaper/magazine advert dates from 1902)
Five girls want Five Boys and will have no other.
Fry’s Medley: c.1963
Do yourself a favour — have a Medley …
Chocolate bar with the fruit surprise.
Do yourself a favour — have a Medley!
Real fruit flavour — NEW FROM FRY’s!
Milky chocolate covered — that’s a Medley!
Real fruit too — that’s the fruit surprise!
Do yourself a favour — have a Medley!
Fruity Medley … NEW FROM FRY’s!
Fry’s Turkish Delight: 1957
Fry’s Turkish Delight is a rich red secret —
A rare Eastern essence slowly mingles with smooth milk chocolate —
to give you a long luxuriant taste of the East.
Fry’s Turkish Delight … full  of Eastern promise!
[with harem girls]
Fry’s Turkish Delight (2)
Fry’s Turkish Delight, Fry’s Turkish Delight,
From the fabulous east
So full of milk, it almost moos!
Galaxy chocolate (2): 1987
Background music = George Gershwin’s “Rhapsody in Blue”
A lady (over-elegantly dressed (for the hot climate) swans in and seats herself on a couch, beneath a ceiling fan, and reaches for a bar of Galaxy, slipping off her high heels as she unwraps it
Voiceover: Why have cotton when you can have silk?
After unwrapping and tasting the first piece, the lady drifts off into her own world.
Glees: c.1965
T   wo sweets in one!
Golden Wonder crisps (1): c.1969
Golden Wonder — they’re Jungle Fresh…
Golden Wonder — real Jungle Fresh…
When a fellow isn’t feeling very strong
Give a nut a nut….
Look out! People go wild…
Golden Wonder — they’re Jungle Fresh…
Golden Wonder — real Jungle Fresh….
[Tune: The Peanut Vendor]
Golden Wonder are the crispiest crisps!
Golden Wonder crisps (3): 1970
The crisp with the light touch.
Golden Wonder peanuts
Golden Wonder Rock ’n’ Rollers crisps: 1970s
New from Golden Wonder — they’re called Rock ’n Rollers
Betcha gonna like ’em!
There’s a million ways to eat a Wotsit!
Hanky Panky sweet popcorn
Arthur Lowe sitting on a park bench beside a girl:
Would you care for a bit of Hanky Panky?
(SLAP! )
I was only offering you a little nibble!”
(        BIG SLAP!)
Harvest Chewy Bars: early 1980s
You’re witnessing a very dangerous experiment.
This man will attempt to eat a cereal bar within earshot of — the squirrels!
Is he barmy?
No, he’s chewing a new Harvest Chewy Bar.
(The squirrels take no notice)
Yes, conclusive proof new moist and chewy Quaker Harvest Chewy Bars are extremely quiet.
Uh-oh!
They’ll be around for ever.
It’s so happy crunching Hula Hoops,
Crisper than a crisp — they’re Hula Hoops,
Hula Hoops, Hula Hoops, Hula Hoops,
Crispy Hula Hoops,
It’s crunchy when you’re munching Hula Hoops.
You should come and stay with Hula Hoops,
New potato rings — they’re Hula Hoops,
Hula Hoops, Hula Hoops, Hula Hoops,
Crispy Hula Hoops,
It’s crunchy when you’re munching Hula Hoops,
So crunchy when you’re munching Hula Hoops.
Ipso
(Small fruit- and mint-flavoured sweets in a boxes with sides like   Lego bricks that could be joined together)
Ipso Ipso, Ipso calypso.
So refreshing, lots of flavour …
“Come one, you’ll miss your train!”
Jacob’s Club biscuit (1): 1972
If you like a lot of chocolate on your biscuit join our club,
If you like a lot of chocolate on your biscuit join our club,
If you like a lot of chocolate on your biscuit join our club.
Jacob’s Club — have you ever seen more chocolate on a biscuit? 
If you like a lot of chocolate on your biscuit join our club!
 
Jacobs Club Biscuits (2): 1980
Scene: A Courtroom
Teddy Boy (taking oath): … nothing but the truth.
Judge : Does the accused usually frequent The Blue Lagoon Gentlemen’s Club?
Teddy Boy and the rest of the courtroom sing to the tune of Barbara Ann:
A Bar-bar-bar, bar-bar-a Club,
A Jacobs Club in my hand, bar-a Club (bar-bar-a Club),
I’ll be munchin’ and a crunchin’, crunchin’ and a munchin’
Bar-a-Club, bar-bar,bar-bar-a Club,
Thick chocolate to excite, thick biscuit to bite,
See a Jacob’s Club….
Voiceover: Jacob’s Club-the biscuit bar, bar none!
Jacob’s Club biscuit (3): 1984
When they’ve gone off the bite at the Angling Club,
And it’s gone all wobbly down the Pottery Club,
If your partner’s waltzed off at the Dancing Club,
They’ve found a club
They really love.
Well, you couldn’t have a biscuit that’s as chocolatey as Club,
Well, you couldn’t have a biscuit that’s as chocolatey as Club,
So come and be a member of the Club Fan Club!
Jacob’s Club biscuit (4)
(With characters from the Wizard of Oz)
Scarecrow: Oh, I wish I had a brain!
Tin-man: I wish I had a heart!
Lion: I wish I had c-c-c- …
Dorothy: Courage?
Lion: No, a c-c Club!
If you like a lot of chocolate on your biscuit join our Club!
Lion: Jacob’s Club … oh-oh … all that thick chocolate drives me wild!
If you like a lot of chocolate on your biscuit join our Club!
Kit-Kat (1): 1957
Have a break — Have a Kit Kat!
Kit Kat (2): 1984
(Record deal: a dreadful looking group is singing dreadfully)
Lead singer: This is the best bit …
Record producer: I think we’ll take a break!
Voice-over: Have a break, have a Kit Kat!
Lead singer: What do you think?
Record producer: You can’t sing, you can’t play, you look awful!! … You’ll go a long way!!
KP Good ’n’ Crunchy Crisps: 1984
It’s so good and they’re so crunchy …
And nothing even like it’s ever happened before!
They’re so good — Good ’n’ Crunchy Crisps ….
The salt ’n’ vinegar flavour — that’s the one I adore!
You’ve never crunched a crisp that’s tastier              or tasted a crisp that’s crunchier than              new KP Good ’n’ Crunchy crisps!
It’s so good ’cos they’re so crunchy and….
… I may like lots of crisps!
I bet you’ll like these lots more!
KP Discos
They’re Discos, They’re Discos,
They’re KP Discos,
They’re different, they’re rounder, won’t you take a look,
They’re Discos, They’re Discos,
They’re KP Discos,
And they taste as different as they look-look-look.
KP Discos taste as different as they look!
KP Nuts: c.1970
I’m dancing at this party,
Lettin’ it all hang out,
I’m looking for some peanuts,
But there’s none about.
I’ve got my Number Ones!
My lucky Number Ones (he’s got KP!).
KP nuts are fresh and tasty — in the bag,
They give you lots of protein — which can’t be bad,
They’re irresistible,
They’re really beautiful (we’re having so much fun!)
With Britain’s Number One (he’s got KP!).
My lucky Number Ones!
KP Wigwams.  The light-as-a-crisp, munchy-as-a-biscuit snack.
Lee’s Macaroon Bars: c.1960
Lee’s, Lee’s,
Scores of us beg on our bended knees,
For piccaninnies and grandpapas
It’s Lee’s for luscious macaroon bars!
Logger chocolate bars
Lumberjack: I truly love a Logger!
Girlfriend: What, love one more than me?
Lumberjack: The Logger that I truly love’s got marks on, like a tree!
Lovell’s Milky Lunch
Lovell’s Milky Lunch is lov-er-ly, lov-er-ly
Lovells Milky Lunch is lov-er-ly
Lovell’s Milky Lunch is lov-er-ly, lov-er-ly
Lovell’s Milky Lunch is lov-er-ly!
Lovells toffees
Lovells are lovely, lovely, lovely,
Lovells are lovely!
Lyon’s Maid  ice-cream: c.1970
With Lyons Maid, you’re laughing!
Lyon’s Maid Cornish ice-cream
Dairy ice cream, like a dream.
Mackintosh’s Reward Chocolates: 1965
Man puts diamond   earrings in one space in a box of Reward chocolates ready for his girlfriend
Man: What are you doing now?
Lady: Thinking.
Mackintosh’s [now Nestle’s] Quality Street (1): c.1971
Quality Street was made for sharing
Mackintosh’s [now Nestle’s] Quality Street (2)
Quality, Quality, Quality Street,
Bang the drum and a great big gun,
All the fun of the share.
Made for sharing, made for sharing,
Bang the drum and a great big gun,
All the fun of the share.
Mackintosh’s [now Nestle’s] Quality Street (3): Christmas 1973
Quality Quality Quality Street — Quality Quality Quality Street
All of the sparkle, all of the flair
All of the fun of the share!
Mackintosh’s Mint Cracknel
[To the tune of Jimmy Crack Corn]
Gimme Mint Cracknel and I don’t care
Gimme Mint Cracknel and I don’t care
Gimme Mint Cracknel and I don’t care …
It’ll chase those blues away!
McVitie’s Taxi
Taxi (honk), follow that taxi (honk, honk),
It’s the bumper bargain biscuit of today.
Taxi (honk), follow that taxi (honk, honk),
There’s much more for the fare that you pay.
Taxi, when you’re feeling snack-si,
It’s got that chocolate satisfaction guaranteed,
It’s the bumper bargain, chocolate-flavoured, coated wafer, crispy biscuit
Snack bar … on four wheels (honk, honk)!
Maltesers (1): Late 1950s
Friend: Chocolates, with a figure like yours to take care of?
Woman: Those aren’t chocolates, they’re Maltesers.
Announcer: Maltesers, the chocolates with the less fattening centres.
Maltesers (2): 1980
When you’re giving the boys a lead there’s nothing more tempting than Maltesers.
“Chocolates!?”
“No! Maltesers!”
Inside that delicious coating of milk chocolate is a light, crisp, honeycomb centre.        Together they make a winning combination.
“Chocolates!?”
Maltesers — it’s the honeycomb middle that weighs so little.
Marathon  [now renamed Snickers] (1): 1976
With the  then unknown Keith Chegwin (just prior to the launch of “Swap Shop”)
Hey! New Marathon’s arrived!
New Marathon?!
New Marathon because now the peanuts are greater roasted for extra peanut taste!
Hey! smashing new peanut taste!
New lighter centre (mmm smooth!) super chocolate, golden caramel, peanuts!
New Marathon! Comes up peanuts slice after slice!
New extra flavour — MARATHON!
Marathon [now renamed Snickers] (2): 1976
(Five people in street — each holding a Marathon bar)
1: Marathon is marvellous! You can eat it in the street, in the office — anywhere!
Marathon is marvellous
2: When I’m really hungry Marathon is just right — it’s absolutely perfect!
3: Fills the old tum you know!
Marathon is marvellous
4: It’s very nutty — very filling!
5: Keeps your hunger at bay.
Marathon is marvellous
[With Bob Monkhouse, Richard Murdoch, Vera Lynn, Petula Clark]
Mars Bar (2): 1965
Life is full of fun if you know how to enjoy it,            and a Mars bar helps you to enjoy life even more.
You see Mars gives you energy while you work,            nourishes you while you relax, keeps you going while you play.
A Mars a day helps you work rest and play — because glucose and sugar, milk and chocolate are all in Mars!
Yes a Mars a day helps you work rest and play.
Maynard’s Wine Gums (1)
Let the juice loose!
Maynard’s Wine Gums (2)
Hoots mon, there’s juice loose aboot this hoose.
Meltis New Berry Fruits (1): 1957
The only sweet with these lovely fruit liqueur centres.
Meltis New Berry Fruits (2): 1950s/1960s
Pineapple,          Gooseberry,          Strawberry, …………, ………… [order of fruits not known]
Meltis New Berry Fruits with lovely fruit liqueur centres!
Midland Counties ice cream (1): early 1960s
(A family out for a drive in their Morris Minor convertible)
Daughter: There’s one, Dad!
(Dad stops the car and enters a shop displaying a “Midland Counties ice cream” sign)
Dad: Here’s something for everyone!
Daughter: Raspberry Ripple please, Daddy!
Son: Orange bar for me, Dad!
Mum: Ooh! A choc ice!
Dad: And I’m taking home a family brick for tea!
Mum: We always stop when we see this sign.
All: Mmm — Midland Counties!
Midland Counties ice cream (2): 1966
This morning when you’re out shopping,
Pass the Midland Counties cooler without stopping,
And you’ll hear this muffled appeal:
Liberate a lolly from the Counties cooler today,
Free a frantic ice cream from a Counties cooler today.
Reprieve young Raspberry Ripple,
Aid Big Cake to make his break,
Restore Pop Sticks to the people,
Smoothe young Strawberry Jack’s escape.
Liberate a lolly from the Counties cooler today!
(Lyrics by Mike Isaacson / music by Mike Batt)
Milky Way (1)
The sweet you can eat between meals without spoiling your appetite.
Milky Way (2)
The red car and the blue car had a race
All Red wants to do is stuff his face.
He eats everything he sees
From trucks to prickly trees
But smart old Blue he took the Milky Way.
He’s looking for a chocolate treat – fluffy and light
’Cos he knows it won’t spoil his app-e-tite (mm mm MMMM!).
Oh no! the bridge has gone, poor old Red can’t carry on!
But smart old Blue, he took the Milky Way.
This advert made a comback on E4/satellite in 2009 with a couple of changes. “Smart old Blue” was changed to “Good old Blue”, and “’Cos he knows it won’t spoil his appetite” was changed (post-Trades Description Act) to “’Cos he knows it  tastes just right”.
Mint Cracknel: 1973
Chap eating a Mint Cracknel in pouring rain, singing to the tune of “Blue Tail Fly”:
Gimme Mint Cracknel and I don’t care,
Gimme Mint Cracknel and I don’t care,
Gimme Mint Cracknel and I don’t care,
It’ll chase those blues away!
Monster Munch (Smith’s): 1977
This Monster is having his favourite dream —
The one where Monster Munch grows on trees —
Giant trees of course!
There’s one tree for Pickled Onion flavour,
One tree for Saucy flavour,
And one tree for Roast Beef flavour —
Which is all very nice and fun for him —
But not so for his somewhat smaller friends!
However, while he’s enjoying his dream —
Guess who’s enjoying his Monster Munch?
Monster Munch from Smith’s in three flavours
The biggest snack pennies can buy!
Murray Mints (1): 1955
The too good to hurry mints.
Why make haste when you can taste,
The hint of mint in Murray Mints?
Murray Mints, Murray Mints,
The too good to hurry mints.
Treat yourself to Murray Mints — The too good to hurry mints.
Murray Mints (2)
You can never hurry a Murray!
Nestle’s Breakaway
If I eat my sister’s Breakaway she’ll burst my new balloon….
(The balloon pops!).
Well, once you’ve seen one balloon, you’ve seen them all!
Don’t take away my Breakaway!
Nestle’s Dairy Box (1): 1956
With Una Stubbs dancing
My girl is sent by Dairy Box centres!
Nestle’s Dairy Box (2): 1950s
Man (after calling out “Judy” to wake sleeping girl):
Judy’s pretty and Judy’s good,
But little Judy never never could
Resist the chocs in Dairy Box,
So lovely centres in Dairy Box!
Judy:
Fresh butter makes it taste so well,.
Sugar and milk, you’re bound to fall
For just the dreamiest sweet of all.
Man:
Blended in as smooth as silk,
You’ll love the chocs in Dairy Box
With all those lovely centres, centres, centres, centres [fades away]
Nestle’s Dairy Box (2): 1970s
What the world needs now is love, sweet love,
It’s the only thing that there’s just too little of.
What the world needs now is love sweet love,
No not just for some but for everyone.
Dairy Box milk chocolates — for everyone.
Nestle’s Milkybar: 1961
The Milky Bar Kid is tough and strong,
The Milky Bar Kid just can’t go wrong,
The Milky Bar Kid only eats what’s right,
That’s Milky Bar, it’s sweet and white,
Nestle’s Milky Bar.
The Milky Bar Kid is strong and tough
And only the best is good enough,
The creamiest milk, the whitest bar,
The goodness that’s in Milky Bar
Nestle’s Milky Bar.
The Milky Bars are on me!
Nestles Secret Chocolate Bar: late 1970s
(Young lady on train eats her Secret … in secret)
I see her face everywhere I go …
Have you seen her?
Opal Fruits [now renamed Starburst]
Want something fresh?
Made to make your mouth water,
Fresh with the tang of citrus,
Four refreshing fruit flavours,
A chewing gum ever had
And it’s kind to your teeth —
And that ain’t bad.
Orbit ice-cream
The big ice-cream on a stick.
Pacers
Voiceover: Now you can enjoy new Pacers — wait till you taste that fresh chewy spearmint. Now striped with peppermint!
Ice-skater: Striped?
Voiceover: Yes, peppermint stripes. Stripes of peppermint in refreshing chewy spearmint that mingle in your mouth to give a new two-mint freshness.
Ice-skater: Stripes?
Voiceover: Enjoy a new kind of freshness — new striped Pacers: peppermint stripes for two-mint freshness.
Pascall  sweets: mid-1950s
Children skip down the road, over a stream on a bridge, and          into a sweet shop while singing. Someone who took part as young child adds: “It was   filmed in the Cotswolds, in the villages of Lower Slaughter, where we   ran through the village and over the bridge and Fifield where the shop   was filmed. We children were mostly from Lower and Upper Slaughter and we had to run around singing the song while   patting our heads and rubbing our stomachs simultaneously”
Pascalls sweets, Pascalls sweets are the best.
Yes the best are the sweets made by Pascalls.
Don’t you wish that you had for yourself,
Those lovely jars upon the shelf.
Pascalls sweets, Pascalls sweets are the best….
Pascall Murray sweets: 1960s
The flavour lingers longer and longer,
Pascall Murray super sweets,
The flavour lingers longer and longer and longer and longer….
Pascall's White Heather chocolates: 1960s
You can't resist – White Heather!
Pendleton’s Twicer ice-cream: 1950s
There was a young girl of Southend
Who had only twopence to spend,
So what could be nicer
Than a Pendleton’s Twicer?
Ice cream — with a lolly each end!
[Recited by Cyril Fletcher]
Rolo.  More fun to have around.
Rolo (5): 1980
Do you love anyone enough to give them your last Rolo?
Rowntree’s Aero
Every bubble’s passed its test.
Rowntree’s Black Magic (1): 1950s
[Cartoon of young man and girl in a park]
Voiceover: Wonderful day, wonderful world…. Uh huh, something’s gone wrong with the reception. What magic could be missing to make it really perfect?
Aah,  good thing he remembered: Black Magic. Nothing sweetens the atmosphere so quickly as a box of Black Magic chocolates.  There’s a certain something about those centres that’s irresistible; so many, so marvellous:  liquid cherry for brightening her eyes, montelimar for parting her lips, orange creme to make her heart beat faster, hazel cluster, coffee cream. They are all so, so delicious.
Black Magic chocolates will win anyone’s heart – yours too. Try them soon.
Rowntree’s Black Magic (2): c.1960
Woman: I remember the first time we met.
That old black magic has me in its spell,
That old black magic that you weave so well …
Man: I couldn’t take my eyes off you!
… the same old witchcraft when your eyes met mine.
Man: I knew I had to see you again!
Woman: Black Magic! It was the first thing you ever gave me!
That old black magic called love.
Rowntree’s Black Magic (3)
Who knows the secret of the Black Magic box?
Rowntree’s Cabana: c.1984
Come, mister tally-man, tally me Cabana,
I want a Cabana and I want one now,
Coconut, caramel, cherries and milk chocolate,
I want a Cabana and I want one now!
Cab-a-a-na, Cab-a-a-a-na,
I want a Cabana and I want one now!
[Tune: Banana Boat Song]
Rowntree’s Fruit Gums (1): 1956
Don’t forget my fruit gums, Mum,
I just love those fruit gums, Mum,
Thruppence buys a tube of fruit gums,
Gums that last all day.
Bring me home some fruit gums, Mum,
All my pals love fruit gums, Mum,
Rowntree’s fruit gums last the longest,
That’s why we all say:
They’re smashing! They’re Rowntree’s!
[With a young Dennis Waterman. Later changed to “Don’t forget the fruit gums, chum” to stop mums from being coerced]
Rowntree’s Fruit Gums (2)
Rowntree’s fruit gums,
In your tum, tum, tum!
Rowntree’s Fruit Gums (3)
Rowntree’s Fruit Gums will last as long as the day.
Rowntree’s Fruit Gums (4): 1960s
[A boy wins his race at a school sports day, and his proud          father has a flashback of Roger Bannister completing the first four-minute mile. The disheartened losers are given fruit gums, and one by one they          break into huge smiles]
It’s the four-minute smile.
The longest lasting fruit gums in the world.
Rowntree’s Fruit Gums (5): mid-1970s
We got plenty of fruit gums,
Raspberry, lemon and lime.
Taste the orange and blackcurrant fruit gums,
’Cause fruit gums last a long, long time.
Rowntree’s Fruit Pastilles (1): 1959
[The first ever advert for these          sweets. The tubes were priced 3d and the boxes 1/-]
(A young couple enter a sweet shop)
She: Look! Rowntree’s pastilles!
He: Would you like some?
She: Ooo please!
Shopkeeper: Yes, only Rowntree’s know how to get the best out of fruit — that’s why you get the real fruit taste in Rowntree’s pastilles. Soft,                juicy … there’s nothing like the taste of fruit in Rowntree’s pastilles!
Voiceover: There are plenty of Rowntree’s pastilles in the shops now — be sure to ask for Rowntree’s pastilles! Yes, now you too can enjoy the best            sweets in the world…. Rowntree’s Fruit Pastilles!
Rowntree’s Fruit Pastilles (2): 1961
(A housewife is tidying the lounge)
Men! They’re all the same … untidy, lazy … especially when it comes to doing            something around the house!
(She spots a tube of Rowntree’s pastilles on the mantelshelf, next to a            picture of hubby)
Still, Bill’s not so bad really I suppose. You know, it’s funny the things            you remember … little things, like these pastilles he brings me — he knows I            like them. Sounds a bit silly I suppose — it’s not to me!
Voiceover: Rowntree’s Fruit Pastilles with the tingle tongue taste — just a thought!
Rowntree’s Fruit Pastilles (3): 1972
(A mother tiptoes downstairs, picks up a tube of Rowntree’s pastilles, and            is caught in the act by the children)
Put those pastilles down, ma,
Put those pastilles down,
Pastille pickin’ mama,
Pass those pastilles round!
Mum says she buys fresh, fruity Rowntree’s pastilles for us, but sometimes              I’m not so sure!
Pastille pickin’ mama,
Rowntree’s Fruit Pastilles (4)
All you can do is chew.
Rowntree’s Lion Bar
Bite it! Crunch it! Chew it!
Rowntree’s Nutty bar: 1970s
Nuts, nuts — lots of nuts! You get them in a Nutty bar!
Rowntree’s Striper
Four times the flavour, four times the chew.
Rowntree’s Tots
Jelly Tots — your favourite sweet,
Candy Tots — made to eat,
And Teddy Tots — all shiny bright,
Tiger tots — liquorice for you to bite.
Four to choose from on the shelf,
Rowntree’s Tots — please yourself!
Rowntree’s Jelly Tots (1): 1973
Sung by Joe Brown
There’s twenty, thirty, forty or more,
Red ones, yellow ones, colours galore
In the Jelly Tots bag.
Rowntree’s Jelly Tots (2): 1970s
Sung as skipping tune
’Cos they’re small and sweet,
Bags I Jelly Tots,
They’re nice and soft to eat.
Bags I Jelly Tots
Jelly Tots, Rowntree’s Jelly Tots.
Rowntree’s Jelly Tots (3)
Rowntree’s Jelly Tots fill small hands,
And the mum who buys them understands
That in small hands they’re nice to eat,
Jelly soft, and jelly sweet.
And there’s 20, 30, 40, or more,
Red ones, yellow ones, colours galore,
In the Jelly Tots bag
To fill small hands.
“I’ve got just one thing to say to you Jenkins …
You get a lovely lot of Savors in a bag!”
Cheese Savors — they’re made with real cheeses.
You get a lovely lot of Savors — crisp cheese Savors —
A lovely lot of Savors in a bag!
Sharp’s Extra Strong Mints: 1978
Two adverts (1) Launderette (starring Sheila Bernette);
(2) Barber’s Shop (starring Andrew Sachs)
They’ve got to be strong to be good.
Sharp’s toffees
Sharp’s the word for toffee
Smarties (1): 1960s
A tube of Smarties means, lots and lots of chocolate beans!
Yes you get lots and lots and lots and lots, of Smarties!
Buy some for Lulu!
When you eat your Smarties
Do you eat the red ones last?
Do you suck them very slowly?
Or crunch them very fast?
Eat that candy-coated chocolate
But tell me when I ask —
When you eat your Smarties
Do you eat the red ones last?
Smarties (3): 1970s
Hey guys! Check this out!
Here’s how every way-cool chocolate Smartie starts its life
They wait, and when they all come out of their candy-coated shells —
Who knows what awesome things they become!
Nestlé Smarties … wotalotigot!
Only Smarties have the answer!
Smith’s Crisps (1)
Farmer (in potato field): These potatoes are for the crisp makers! (He tugs and tugs at the plants) ’Ere — they won’t come up!
Potatoes: We’re too good to be any old crisps!
We wanna be Smi-iths crisps, we wanna be Smi-iths crisps,
We’re not coming until we make you see …
That if we were Smi-ths crisps, if we were Smi-iths crisps,
What tasty, light, and golden crisps we’d be!
Farmer: I’d better phone Smiths!
We wanna be Smi-iths crisps, we wanna be Smi-iths crisps….
Voiceover: Smiths crisps — so good, every potato wants to be one!
[Tune: “I wanna be Bobby’s Girl”]
Smiths Crisps (2): c.1965
See the face you love light up
With Terry’s All Gold.
Terry’s Chocolate Orange (1)
Unpeel a Terry’s Chocolate Orange today!
Tap it and unwrap it!
Terry’s Chocolate Orange (2): late 1970s
(Wife goes out leaving husband indoors — meets neighbour at the gate)
Neighbour: Do you think it’s all right to leave George there on his own?
Wife: Oh yes!
Neighbour: But aren’t you afraid he might find your chocolate orange?!
Wife: No! (chuckles) I think it’s quite safe!
(George opens a revolving bookcase which leads to a secret tunnel. He triggers and escapes from lots of booby-traps before discovering the chocolate orange)
Voiceover: Terry’s Chocolate Orange — smooth chocolate with real oil of orange. How safe is yours?!
Texan bar (1): 1978
A cowboy faces a Mexican firing firing squad.
Mexican soldier: A last request, gringo!
Cowboy: Guess I’ll finish this chewy Texan Bar …por favor.
Bite through that chocolate …and chew … real slow.
Everybody knows a Texan takes time to chew.
Can you you boys come back next week?
Voiceover: Texan – it sure is a mighty chew!
Texan Bar (2): c.1979
Texan Cowboy: Hold on there Bald Eagle. You wouldn’t fire a man ’til he’d finished his Texan bar would you?
Bald Eagle: Whoah!
Texan Cowboy: Bite through the chocolate and chew. Real slow.
(Indians exhaust themselves dancing)
Texan Cowboy: Someone should have told them a Texan takes time a’chewin’
Tic Tac (1)
A man’s gotta chew what a man’s gotta chew….
Toffo (3):
Sheriff to small boy: “If you wanna be my deputy, you gotta think fast.” He produces three flavours of Toffos and puts them on a little table, saying, “Gonna cover ‘em up and switch ‘em round!”, putting cups over the toffees and moving them about on the table and then asking the boy which is which – “Chocolate?" “Banana?" “Strawberry?”
The boy correctly picks them all and the sheriff says, “Are you after my job?”, and the little boy spins round in his chair and says, "Yup!”
Topic (1)
A Topic munching, cartoon character named Toby (voice = Bill Oddie) is asked a few very simple general knowledge questions (voiceover = Graham Garden?) which he gets wrong.
Voiceover: What’s got a hazelnut in every bite?
Toby: Topic!
Voiceover: Yes, funny how you always remember right at the end!
Topic (2)
What has a hazelnut in every bite? — TOPIC
Thick milk chocolate for your delight,
Nougat, caramel golden light,
And don’t forget a hazelnut in every bite.
Trebor Mints (1)
Trebor Mints are a minty bit stronger!
Trebor Mints (2): 1973
Trebor.  More flavour than the common mint.
Trebor Softmints: early 1980s
Mr So-oft, won’t you tell me why the world in which you’re living is so strange…
Oh, Mr So-oft, how come everything around you is so soft and rearranged?…
Voiceover: Bite into the shell of a Trebor spearmint Softmint and everything turns chewy and soft! Mmm — they’re crispy on the outside and chewy on the inside!
[Tune: Mr Soft by Cockney Rebel 1974]
Treets [now renamed Minstrels]
The milk chocolate melts in your mouth, not in your hands.
Sealed in a crispy shell.
Trio: early 1980s
Tri-i-i-o, Tri-i-i-i-o, I want a Trio and I want one now!
Not one, not two, but three things in it!
Chocolate, biscuit and de caramel too!
Tri-tri-tri-tr-i-i-i-ii-o
I want a Trio and I want one now!
No three things are quite as good together as the three things in Trio!
[Tune: “Day-O!”, aka “The Banana Boat Song”]
Trio (2): 1985
Scene: An escape by two musicians to the Arctic / the Trio girl arrives by air balloon singing:
Tr-i-o, Tr-i-i-i-o
“Hey man, where does a man have to go to get a little peace?”
Trio girl:
Tr-i-i-o! I want a Trio and I want one now! (ouch!)
Not one, not two, but three things in it!
A chocolaty biscuit and a toffee flavour too!
“Like a man’s gotta do what a man’s gotta do, man!”
Voice-over: No three things are quite as good together as a …
(“TRI-I-I-I-O”)
[Tune: “Day-O!”, aka “The Banana Boat Song”]
Trio (3)
A third advertisement with the same characters ended with the line:
When a duo won’t do-o, have a … TRI-O!
[Tune: “Day-O! “, aka “The Banana Boat Song”]
Tudor Crisps (1970s)
Tudor: the crisp that’s really worth its salt.
Twister
You can’t resist the twist!
Twix (1): 1973
Voiceover with  jingly jokey musical background:
Ah!  Twix! The three course snack. Chocolate … biscuit … toffee.
Twix (2): 1977
Some people find that most quick snacks are a little too quick —
Snap! and they’re gone!
Twix gives you more to bite into,
Crunchy shortcake biscuit topped with caramel,          covered in creamy milk chocolate.
Deliciously satisfying!
Next time, get the longer lasting snack,
Twix — the longer-lasting snack.
It’s all in the mix — Twix!
United biscuit bars
“I am Stan, I am a fan
And I’m delighted to eat United.”
“We are the fellas,
And some things make me cross,
But even I’m delighted
To eat United.”
“We’re all delighted to eat United!”
Wagon Wheels (1)
It’s so big, you’ve gotta grin to get it in!
Wagon Wheels (2)
Wagon Wheels are a treat for me (Wagon Wheels)
They’re the biggest biscuit
You ever did see (Wagon Wheels),
Marshmallow filled, they taste so grand,
A biscuit filled to beat the band.
Walkers Crisps: 1970s
Can you resist Walkers Crisps?
Wall’s ice cream (1)
Stop me and buy one
Wall’s ice cream (2)
More than a treat — a food!
Walls Jolly Jelly ice cream
Wall’s Jolly Jelly,
Wall’s Neapolitan ice cream: 1970s
It’s-a-lovely!
Wall’s Refresher: 1969
Voiceover It may look like a chocolate snack, but when you bite it, you'll know why it's called … the Refresher.
The Refresher: Let's get away on a sunny day: the Refresher
Voiceover: It's chocolate coating around golden vanilla ice cream, and what it does – [image of girl lying on ground].
Our snack is Wall's ice cream snack bar – the Refresher.
White Heather chocolates (Pascall): c.1960
You can’t resist White Heather,
You can’t resist White Heather,
Chocolates and toffees, they’re sensational,
So temptional,
Everybody knows, you can’t resist White Heather.
Wilkinson’s toffees
Wilkinson’s – have you ever tried them?
Wilkinson’s – with liquorice inside them.
Wrigley’s Doublemint chewing gum
Wrigleys Doublemint chewing gum
Double the flavour, double the fun!
Double your pleasure, double your fun,
With Doublemint, Doublemint, Doublemint Gum!
Double delicious, double smooth too,
Doublemint doubles delight as you chew.
So double your pleasure, double your fun
With Doublemint Doublemint Doublemint gum.
Wrigley’s — For a cleaner whiter smile.
Refreshes your breath, naturally Wrigley’s Double Mint!
Wrigley’s Juicy Fruit chewing gum
Juicy fruit adds to your fun
It’s a hit with everyone.
Fine fruit flavour, what a treat,
Makes your mouth feel fresh and sweet,
Juicy fruit adds to your fun,
Juicy fruit chewing gum.
Wrigley’s Spearmint Gum (1)
Carry the big fresh flavour:
Wrigley’s Spearmint Gum.
Wrigley’s Spearmint Gum (2): c.1970
Almost anything you do,
You do a little better when you chew
Wrigley’s Spearmint Gum.
Voiceover: Try some yourself … and see!
Wrigley’s Spearmint Gum (3): c.1979/80
End of jingle::
Call it Wrigley’s, call it spearmint, call it gum.
Wrigley’s Spearmint Gum (4): 1984
When you need a lift but you just can’t take a break —
chew Wrigley’s Spearmint Gum!
The cool refreshing feeling of Wrigley’s Spearmint Gum
Puts a little lift in everything you do —
That good smooth chewing, that crisp clean taste —
That Wrigley’s Spearmint pick-up is going for you!
Wrigley’s Spearmint Gum really keeps you buzzin’
Wrigley’s Spearmint Gum keeps you buzzin’ along —
Wrigley’s Spearmint Gum really keeps you buzzin’
Wrigley’s Spearmint Gum keeps you buzzin’ along!
Wrigley’s Spearmint Gum (5)
Clap hands, one, two,
Let’s take a trip to the Wrigley zoo,
Chitter chatter, yakety yak,
When you talk to the animals they talk back.
We’ll talk to Melvin Monkey today,
Let’s hear what Melvin has to say:
“My mummy says I should realize
That monkeys all need exercise,
But teeth need exercising too
And my mum makes it fun to do,
For when I swing she gives me some
Delicious WRIGLEY’s SPEARMINT GUM
It helps to keep teeth clean and bright
And never spoils my appetite.
My mum’s my favourite swinging chum,
We both like Wrigley’s spearmint gum.”
Let’s talk to Buster Beaver today,
Lets hear what Buster has to say:
“My teeth have lots of work to do
Like gnawing tree trunks right in two.”
Now please remember this:
There’s always fun at the Wrigley zoo
And Wrigley Spearmint is fun to chew,
Younger folk and grown ups too,
Enjoy it while it’s helping you.
Yorkie (1)
Long and thick, a real chocolate brick.
Yorkie (2)
I’ve pounded the roads from coast to coast,
Yorkie and me rolling on —
’Cos a long day’s run can be short on fun
Without Yorkie to help me along.
Good, rich and thick, a milk chocolate brick
— each bite a chunky big mouthful,
Yorkie’s the shape that real milk chocolate ought to be …
So when I still that big old mill there’s plenty more in store for me …
From that chunky bar of mine.
Rowntree’s Yorkie chunky milk chocolate.
YZ Chewing Gum
This gum (with a wise owl on the packet) was sold from a machine and a free packet was given every fourth time, when the arrow on the knob pointed forward.
Buy some YZ Chewing Gum,
Smashing you’ll agree,
With the fourth you get one more,
An extra packet free!
5—4—3—2—1, 5—4—3—2—1
First bite into real milk chocolate, 5—4—3—2—1
Then crunch into light crispy rice, 5—4—3—2—1
Chew, chew, chew the caramel topping, 5—4—3—2—1
Uh huh — wafer and fondant too, 5—4—3—2—1
5—4—3—2—1,    5—4—3—2—1.
[Tune: Manfred Mann’s “54321”]
Notes
Bassett’s took over Wilkinson’s in 1961, Barrett’s in 1966, and Jameson’s in the 1980s.
Cadbury’s took over Fry’s in 1916, and both Trebor and Bassett’s in 1989 (calling the latter Trebor Bassett).
Rowntree took over Mackintosh’s in 1969.
Nestle’s took over Rowntree Mackintosh in 1988.
In the 1960s, “Nestle’s” did not have an acute accent. It rhymed with “wrestles”, and was never pronounced “Nestlé”. And “Cadbury” was always known as “Cadbury’s”.
Kraft took over Terry’s in 1993, and Cadbury in 2010.
Barrett’s Sherbert Fountain