Wonderbra poster featuring Eva Herzigova named most iconic ad | Metro News
Wonderbra poster featuring Eva Herzigova named most iconic ad
metrowebukmetro Wednesday 30 Mar 2011 6:48 pm
The Wonderbra poster Hello Boys featuring
Eva Herzigova has been named the most iconic outdoor advertisement of all time.
The Wonderbra poster has been voted the number one outdoor advert of all time
When first unveiled, Eva Herzigova’s Hello Boys bra advert was accused of causing car crashes – and 17 years on, it is still turning heads.
But while Czech model Herzigova’s pose gave a lift to underwear sales – and male motorists’ spirits – the adverts ranked second and third in the poll contained more stark messages.
Saatchi and Saatchi’s Labour isn’t working poster also features in the hall of fame
 Saatchi and Saatchi’s Labour Isn’t Working billboard helped Margaret Thatcher’s Conservatives win the 1979 general election, while Lord Kitchener Wants You was used to recruit soldiers in World War I.
Some 10,700 votes were cast in the poll organised by the Outdoor Media Centre trade body.
Others in the top ten include the Health Education Council’s Pregnant Man from 1969, an Araldite glue advert from 1983, Apple’s Silhouettes in 2003, Beanz Meanz Heinz from 1966 and the Greenpeace Dumb Animals poster from 1984.
Apple’s ThinkDifferent campaign is also in the top ten memorable ads
Mike Baker, of Outdoor Media Centre, said: ‘It’s great to see those iconic images from the past rubbing shoulders with recent advertising work in the public’s affections.’
The winning adverts can be seen at www.outdoorhalloffame.co.uk .
The Fix