Wonderbra 'Hello Boys' advert voted most iconic of all time | Daily Mail Online
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They stunned a generation and sent millions of men weak at the knees.
Now Czech model Eva Herzigova's traffic-stopping billboard for Wonderbra has been declared the most eye-catching advert of the past few decades.
The image, part of the lingerie company's 'Hello Boys' campaign, featured a huge photo of Eva's cleavage.
Traffic-stopper: Eva Herzigova's Wonderbra billboards have been declared the most eye-catching ads of the past few decades
The ad sparked a sensation when it was unveiled in 1994 and was blamed for stopping traffic and causing accidents as commuters stared at the huge roadside posters.
The Herzigova 'Hello Boys' ads propelled her to stardom around the world, making her a household name.
Now the advert has won a public vote as the favourite 'iconic' advertising image in a poll by the Outdoor Media Centre, the trade body for outdoor advertising.
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But it is in stark contrast to the more serious messages of the runner-up ad and third place army recruitment poster.
In second place to the sexy bra ad was the Conservative Party's 'Labour Isn't Working' campaign by advertising agency Saatchi and Saatchi which depicted a dole queue to highlight rising unemployment figures.
The ad was considered influential in helping Margaret Thatcher's Conservative Party sweep to victory in the 1979 General Election.
Impact: The Conservative party's influential 'Labour Isn't Working' poster by Saatchi and Saatchi was runner-up in the poll
Copied: The 'Your Country Needs You' army recruitment poster featuring Lord Kitchener was voted the third most eye-catching despite being devised almost a century ago
In third place was Lord Kitchener's army recruitment poster dating back to World War One.
The immediate impact of the poster has seen it copied for almost a century since its first use in 1914.
More than 10,000 votes were cast to identify the most striking images to feature in the Outdoor Hall Of Fame, launched in conjunction with ad industry magazine Campaign.
Mike Baker, chief executive of the Outdoor Media Centre, said: 'It's great to see those great iconic images from the past rubbing shoulders with recent advertising work in the public's affections.'
Others  in the top ten include the Health Education Council’s Pregnant Man from  1969, an Araldite glue advert from 1983, Apple’s Silhouettes in 2003,  Beanz Meanz Heinz from 1966 and the Greenpeace Dumb Animals poster from  1984.
THE TOP 10 ADS OF ALL TIME
1.  Hello Boys/Eva Herzigova (Wonderbra, 1994)
2.  Labour Isn't Working (Conservative Party, 1978)
3.  Lord Kitchener Wants You (Parliamentary Recruiting Committee, 1914)
4.  His Master's Voice (The Gramophone Company, 1901)
5.  Management trainee aged 42 (The Economist, 1991)
6.  Pregnant Man (The Health Education Council, 1969)
7.  Araldite (Ciba Geigy, 1983)
8.  Think Different (Apple, 2003)
9.  Beanz Meanz Heinz (Heinz, 1966)
10. Dumb Animals (Greenpeace, 1984)