Hoobs in a box Service won't start
I purchased the Hoobs in a box, mostly because I don't have a Pi to dedicate but also to support the project.  Sadly this hasn't been nearly the turnkey experience I thought it might.  But now with a factory built image I am hesitant to just start hacking away on it.  

Adding the device to Homekit seemed to go fine (although it doesn't show up in the Home app. Never having had a bridge I'm not sure if that is normal or not)

Still if I look at the steps in Installing (https://github.com/hoobs-org/HOOBS/wiki/2.5.3-Installing-Manually#run-as-a-service) it seems things have gone terribly wrong.  Most obviously there is no Nginx. 

In the dashboard it says the Bridge is not running.  No amount of "Start Service" or rebooting makes any difference.  It doesn't even add new lines in the log!  The Hoobs.service is running in systemd.

Perhaps unsurprising port 8080 does not have a listener.  But 51826 does.

Specifics of my device:
  Linux hoobs 5.4.72-v7+ #1356 SMP Thu Oct 22 13:56:54 BST 2020 armv7l GNU/Linux

  HOOBS Version  3.3.1
  Node Version  14.15.1

dmesg doesn't have anything particularly terrifying. But the ENTIRE log from the UI is:
   1/4/2021, 3:29:39 PM HOOBS listening on port 80.

Advice on what to do next greatly appreciated. 