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"I'm not really proud about what's in the App Store", and it's
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combined with the emotion "Really, it's Apple's fault."
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Another wrote:
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I believe that they think their approval process helps users by
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ensuring quality. In reality, bugs like ours get through all the
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time and then it can take 4-8 weeks to get that bug fix approved,
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leaving users to think that iPhone apps sometimes just don't work.
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Worse for Apple, these apps work just fine on other platforms
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that have immediate approval processes.
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Actually I suppose Apple has a third misconception: that all the
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complaints about App Store approvals are not a serious problem.
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They must hear developers complaining. But partners and suppliers
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are always complaining. It would be a bad sign if they weren't;
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it would mean you were being too easy on them. Meanwhile the iPhone
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is selling better than ever. So why do they need to fix anything?They get away with maltreating developers, in the short term, because
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they make such great hardware. I just bought a new 27" iMac a
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couple days ago. It's fabulous. The screen's too shiny, and the
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disk is surprisingly loud, but it's so beautiful that you can't
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make yourself care.So I bought it, but I bought it, for the first time, with misgivings.
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I felt the way I'd feel buying something made in a country with a
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bad human rights record. That was new. In the past when I bought
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things from Apple it was an unalloyed pleasure. Oh boy! They make
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such great stuff. This time it felt like a Faustian bargain. They
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make such great stuff, but they're such assholes. Do I really want
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to support this company?* * *Should Apple care what people like me think? What difference does
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it make if they alienate a small minority of their users?There are a couple reasons they should care. One is that these
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users are the people they want as employees. If your company seems
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evil, the best programmers won't work for you. That hurt Microsoft
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a lot starting in the 90s. Programmers started to feel sheepish
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about working there. It seemed like selling out. When people from
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Microsoft were talking to other programmers and they mentioned where
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they worked, there were a lot of self-deprecating jokes about having
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gone over to the dark side. But the real problem for Microsoft
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wasn't the embarrassment of the people they hired. It was the
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people they never got. And you know who got them? Google and
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Apple. If Microsoft was the Empire, they were the Rebel Alliance.
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And it's largely because they got more of the best people that
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Google and Apple are doing so much better than Microsoft today.Why are programmers so fussy about their employers' morals? Partly
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because they can afford to be. The best programmers can work
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wherever they want. They don't have to work for a company they
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have qualms about.But the other reason programmers are fussy, I think, is that evil
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begets stupidity. An organization that wins by exercising power
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starts to lose the ability to win by doing better work. And it's
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not fun for a smart person to work in a place where the best ideas
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aren't the ones that win. I think the reason Google embraced "Don't
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be evil" so eagerly was not so much to impress the outside world
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as to inoculate themselves against arrogance.
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[1]That has worked for Google so far. They've become more
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bureaucratic, but otherwise they seem to have held true to their
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original principles. With Apple that seems less the case. When you
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look at the famous
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1984 ad
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now, it's easier to imagine Apple as the
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dictator on the screen than the woman with the hammer.
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[2]
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In fact, if you read the dictator's speech it sounds uncannily like a
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prophecy of the App Store.
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We have triumphed over the unprincipled dissemination of facts.We have created, for the first time in all history, a garden of
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pure ideology, where each worker may bloom secure from the pests
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of contradictory and confusing truths.
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The other reason Apple should care what programmers think of them
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is that when you sell a platform, developers make or break you. If
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anyone should know this, Apple should. VisiCalc made the Apple II.And programmers build applications for the platforms they use. Most
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applications—most startups, probably—grow out of personal projects.
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Apple itself did. Apple made microcomputers because that's what
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Steve Wozniak wanted for himself. He couldn't have afforded a
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minicomputer.
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[3]
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Microsoft likewise started out making interpreters
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for little microcomputers because
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Bill Gates and Paul Allen were interested in using them. It's a
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rare startup that doesn't build something the founders use.The main reason there are so many iPhone apps is that so many programmers
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have iPhones. They may know, because they read it in an article,
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that Blackberry has such and such market share. But in practice
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it's as if RIM didn't exist. If they're going to build something,
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they want to be able to use it themselves, and that means building
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an iPhone app.So programmers continue to develop iPhone apps, even though Apple
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continues to maltreat them. They're like someone stuck in an abusive
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relationship. They're so attracted to the iPhone that they can't
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leave. But they're looking for a way out. One wrote:
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While I did enjoy developing for the iPhone, the control they
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place on the App Store does not give me the drive to develop
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applications as I would like. In fact I don't intend to make any
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more iPhone applications unless absolutely necessary.
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[4]
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Can anything break this cycle? No device I've seen so far could.
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Palm and RIM haven't a hope. The only credible contender is Android.
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But Android is an orphan; Google doesn't really care about it, not
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the way Apple cares about the iPhone. Apple cares about the iPhone
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the way Google cares about search.* * *Is the future of handheld devices one locked down by Apple? It's
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a worrying prospect. It would be a bummer to have another grim
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monoculture like we had in the 1990s. In 1995, writing software
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for end users was effectively identical with writing Windows
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