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applications. Our horror at that prospect was the single biggest
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thing that drove us to start building web apps.At least we know now what it would take to break Apple's lock.
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You'd have to get iPhones out of programmers' hands. If programmers
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used some other device for mobile web access, they'd start to develop
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apps for that instead.How could you make a device programmers liked better than the iPhone?
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It's unlikely you could make something better designed. Apple
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leaves no room there. So this alternative device probably couldn't
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win on general appeal. It would have to win by virtue of some
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appeal it had to programmers specifically.One way to appeal to programmers is with software. If you
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could think of an application programmers had to have, but that
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would be impossible in the circumscribed world of the iPhone,
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you could presumably get them to switch.That would definitely happen if programmers started to use handhelds
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as development machines—if handhelds displaced laptops the
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way laptops displaced desktops. You need more control of a development
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machine than Apple will let you have over an iPhone.Could anyone make a device that you'd carry around in your pocket
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like a phone, and yet would also work as a development machine?
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It's hard to imagine what it would look like. But I've learned
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never to say never about technology. A phone-sized device that
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would work as a development machine is no more miraculous by present
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standards than the iPhone itself would have seemed by the standards
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of 1995.My current development machine is a MacBook Air, which I use with
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an external monitor and keyboard in my office, and by itself when
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traveling. If there was a version half the size I'd prefer it.
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That still wouldn't be small enough to carry around everywhere like
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a phone, but we're within a factor of 4 or so. Surely that gap is
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bridgeable. In fact, let's make it an
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RFS. Wanted:
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Woman with hammer.Notes[1]
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When Google adopted "Don't be evil," they were still so small
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that no one would have expected them to be, yet.
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[2]
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The dictator in the 1984 ad isn't Microsoft, incidentally;
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it's IBM. IBM seemed a lot more frightening in those days, but
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they were friendlier to developers than Apple is now.[3]
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He couldn't even afford a monitor. That's why the Apple
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I used a TV as a monitor.[4]
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Several people I talked to mentioned how much they liked the
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iPhone SDK. The problem is not Apple's products but their policies.
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Fortunately policies are software; Apple can change them instantly
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if they want to. Handy that, isn't it?Thanks to Sam Altman, Trevor Blackwell, Ross Boucher,
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James Bracy, Gabor Cselle,
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Patrick Collison, Jason Freedman, John Gruber, Joe Hewitt, Jessica Livingston,
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Robert Morris, Teng Siong Ong, Nikhil Pandit, Savraj Singh, and Jared Tame for reading drafts of this.
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Want to start a startup? Get funded by
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Y Combinator.
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April 2001, rev. April 2003(This article is derived from a talk given at the 2001 Franz
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Developer Symposium.)
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In the summer of 1995, my friend Robert Morris and I
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started a startup called
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Viaweb.
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Our plan was to write
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software that would let end users build online stores.
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What was novel about this software, at the time, was
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that it ran on our server, using ordinary Web pages
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as the interface.A lot of people could have been having this idea at the
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same time, of course, but as far as I know, Viaweb was
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the first Web-based application. It seemed such
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a novel idea to us that we named the company after it:
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Viaweb, because our software worked via the Web,
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instead of running on your desktop computer.Another unusual thing about this software was that it
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was written primarily in a programming language called
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Lisp. It was one of the first big end-user
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applications to be written in Lisp, which up till then
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had been used mostly in universities and research labs. [1]The Secret WeaponEric Raymond has written an essay called "How to Become a Hacker,"
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and in it, among other things, he tells would-be hackers what
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languages they should learn. He suggests starting with Python and
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Java, because they are easy to learn. The serious hacker will also
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want to learn C, in order to hack Unix, and Perl for system
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administration and cgi scripts. Finally, the truly serious hacker
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should consider learning Lisp:
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Lisp is worth learning for the profound enlightenment experience
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you will have when you finally get it; that experience will make
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you a better programmer for the rest of your days, even if you
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never actually use Lisp itself a lot.
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This is the same argument you tend to hear for learning Latin. It
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won't get you a job, except perhaps as a classics professor, but
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it will improve your mind, and make you a better writer in languages
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you do want to use, like English.But wait a minute. This metaphor doesn't stretch that far. The
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reason Latin won't get you a job is that no one speaks it. If you
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write in Latin, no one can understand you. But Lisp is a computer
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language, and computers speak whatever language you, the programmer,
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tell them to.So if Lisp makes you a better programmer, like he says, why wouldn't
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you want to use it? If a painter were offered a brush that would
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make him a better painter, it seems to me that he would want to
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use it in all his paintings, wouldn't he? I'm not trying to make
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fun of Eric Raymond here. On the whole, his advice is good. What
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he says about Lisp is pretty much the conventional wisdom. But
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there is a contradiction in the conventional wisdom: Lisp will
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make you a better programmer, and yet you won't use it.Why not? Programming languages are just tools, after all. If Lisp
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really does yield better programs, you should use it. And if it
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doesn't, then who needs it?This is not just a theoretical question. Software is a very
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competitive business, prone to natural monopolies. A company that
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