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it's inevitable that people will exploit the difference to the point
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where much of what you're measuring is artifacts of the fakeness.I confess I did it myself in college. I found that in a lot of
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classes there might only be 20 or 30 ideas that were the right shape
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to make good exam questions. The way I studied for exams in these
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classes was not (except incidentally) to master the material taught
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in the class, but to make a list of potential exam questions and
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work out the answers in advance. When I walked into the final, the
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main thing I'd be feeling was curiosity about which of my questions
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would turn up on the exam. It was like a game.It's not surprising that after being trained for their whole lives
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to play such games, young founders' first impulse on starting a
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startup is to try to figure out the tricks for winning at this new
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game. Since fundraising appears to be the measure of success for
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startups (another classic noob mistake), they always want to know what the
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tricks are for convincing investors. We tell them the best way to
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convince investors is to make a startup
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that's actually doing well, meaning growing fast, and then simply
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tell investors so. Then they want to know what the tricks are for
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growing fast. And we have to tell them the best way to do that is
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simply to make something people want.So many of the conversations YC partners have with young founders
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begin with the founder asking "How do we..." and the partner replying
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"Just..."Why do the founders always make things so complicated? The reason,
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I realized, is that they're looking for the trick.So this is the third counterintuitive thing to remember about
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startups: starting a startup is where gaming the system stops
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working. Gaming the system may continue to work if you go to work
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for a big company. Depending on how broken the company is, you can
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succeed by sucking up to the right people, giving the impression
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of productivity, and so on.
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[2]
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But that doesn't work with startups.
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There is no boss to trick, only users, and all users care about is
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whether your product does what they want. Startups are as impersonal
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as physics. You have to make something people want, and you prosper
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only to the extent you do.The dangerous thing is, faking does work to some degree on investors.
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If you're super good at sounding like you know what you're talking
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about, you can fool investors for at least one and perhaps even two
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rounds of funding. But it's not in your interest to. The company
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is ultimately doomed. All you're doing is wasting your own time
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riding it down.So stop looking for the trick. There are tricks in startups, as
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there are in any domain, but they are an order of magnitude less
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important than solving the real problem. A founder who knows nothing
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about fundraising but has made something users love will have an
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easier time raising money than one who knows every trick in the
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book but has a flat usage graph. And more importantly, the founder
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who has made something users love is the one who will go on to
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succeed after raising the money.Though in a sense it's bad news in that you're deprived of one of
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your most powerful weapons, I think it's exciting that gaming the
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system stops working when you start a startup. It's exciting that
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there even exist parts of the world where you win by doing good
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work. Imagine how depressing the world would be if it were all
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like school and big companies, where you either have to spend a lot
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of time on bullshit things or lose to people who do.
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[3]
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I would
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have been delighted if I'd realized in college that there were parts
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of the real world where gaming the system mattered less than others,
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and a few where it hardly mattered at all. But there are, and this
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variation is one of the most important things to consider when
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you're thinking about your future. How do you win in each type of
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work, and what would you like to win by doing?
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[4]
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All-ConsumingThat brings us to our fourth counterintuitive point: startups are
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all-consuming. If you start a startup, it will take over your life
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to a degree you cannot imagine. And if your startup succeeds, it
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will take over your life for a long time: for several years at the
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very least, maybe for a decade, maybe for the rest of your working
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life. So there is a real opportunity cost here.Larry Page may seem to have an enviable life, but there are aspects
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of it that are unenviable. Basically at 25 he started running as
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fast as he could and it must seem to him that he hasn't stopped to
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catch his breath since. Every day new shit happens in the Google
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empire that only the CEO can deal with, and he, as CEO, has to deal
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with it. If he goes on vacation for even a week, a whole week's
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backlog of shit accumulates. And he has to bear this uncomplainingly,
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partly because as the company's daddy he can never show fear or
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weakness, and partly because billionaires get less than zero sympathy
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if they talk about having difficult lives. Which has the strange
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side effect that the difficulty of being a successful startup founder
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is concealed from almost everyone except those who've done it.Y Combinator has now funded several companies that can be called
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big successes, and in every single case the founders say the same
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thing. It never gets any easier. The nature of the problems change.
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You're worrying about construction delays at your London office
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instead of the broken air conditioner in your studio apartment.
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But the total volume of worry never decreases; if anything it
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increases.Starting a successful startup is similar to having kids in that
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it's like a button you push that changes your life irrevocably.
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And while it's truly wonderful having kids, there are a lot of
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things that are easier to do before you have them than after. Many
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of which will make you a better parent when you do have kids. And
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since you can delay pushing the button for a while, most people in
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rich countries do.Yet when it comes to startups, a lot of people seem to think they're
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supposed to start them while they're still in college. Are you
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crazy? And what are the universities thinking? They go out of
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their way to ensure their students are well supplied with contraceptives,
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and yet they're setting up entrepreneurship programs and startup
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incubators left and right.To be fair, the universities have their hand forced here. A lot
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of incoming students are interested in startups. Universities are,
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at least de facto, expected to prepare them for their careers. So
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students who want to start startups hope universities can teach
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them about startups. And whether universities can do this or not,
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there's some pressure to claim they can, lest they lose applicants
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to other universities that do.Can universities teach students about startups? Yes and no. They
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